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Franchise Opportunity

Cartridge World Franchise Opportunity

Article Contents

A Cartridge World franchise – a highly profitable way to get a share of a £1.8bn market

Whether you’re at work or at home, a printer linked to a PC is essential. That’s why the UK market for printers and printer consumables adds up to some magic numbers. Buying a Cartridge World franchise puts you in a perfect position to grab a slice of it. And the good news is that there are plenty of Cartridge World franchise opportunities right across the UK.

Magic numbers

This is how the UK market for printers and printer consumables adds up:

  • £1.8bn - that’s the total UK market for printers and consumables*
  • 3.6m - that’s the number of printers sold to businesses and homes in the UK every year**
  • 15% - that’s the percentage of UK printers linked to three or more devices**
  • 117m - that’s the number of printer cartridges sold in the UK every year*
  • 70% - that’s the business-to-business share of the market*

Perfect print

The trusty office or home printer is an impressive piece of technology; one that we almost take for granted. It will happily produce sheets of perfectly printed copies in a matter of seconds. And it’s surprising how little it costs to buy one.

But, a little further down the line, you'll probably be surprised at how much it costs to buy a replacement printer cartridge. A quick check of one leading printer manufacturer's website revealed that it's often almost half the cost of buying your printer.

So how come it's so expensive? The truth is it's all part of the printer manufacturers’ strategy. They sell the printers as a loss leader, recouping the cost through sales of replacement printer cartridges. And that's where Cartridge World steps in…..

Our USP

The vast majority of people – whether it’s for a business or in the home – still use expensive printer manufacturers’ cartridges. As a Cartridge World franchisee your unique selling point is that you’ll be offering the same quality printer cartridges at a fraction of the price. We’re so confident of the quality of our products we back them with a 100% guarantee.

Our experience has taught us that the business market delivers the best returns. So we encourage our franchisees to target that sector. To help you make the most of its vast potential, we’ve launched a specific service for local businesses - Business Direct. The service provides all-round cover for a business’s printing requirements featuring free servicing, free deliveries and, as your knowledge grows, free advice. In return, your customer simply agrees to buy all their replacement printer cartridges from you

A business model that clearly works

Cartridge World now has over 1,500 franchised territories across the world and is doing business successfully in over 50 countries. Proof that ours is a business model that clearly works.

Back home in the UK, around £4.5m of printer consumables – that’s printers, printer cartridges and paper – are sold in an average Cartridge World store’s territory. That gives franchisees a massive potential market to target. You’ll focus on other local businesses. That’s because 70% of that £4.5m market is in the business sector. So you’ll need to be sales focused, ambitious and happy to talk to potential customers.

As well as the traditional physical store, Cartridge World complements its nationwide network, with an online e commerce service.

Satisfied customers

The best way to find out how good a business is, is to ask its customers. That’s what we did and here is just a sample from an ever increasing number of satisfied customers:

“Cartridge World is a great way for my business to save money. It’s 40% cheaper - and we get free delivery too.  I would recommend this business to other businesses and my friends.”

“Since using Cartridge World we have received excellent service and customer care. The driver always delivers with a smile, is always pleasant and smart. We have saved considerable amounts of money and we will continue to use Cartridge World in the future.  I would recommend them.

“We think the cartridges and service are absolutely brilliant. If I order in the morning I receive them that afternoon. You can’t fault that. We favour using them because they champion our policies of recycling and sustainability.”

And satisfied franchisees

“After a lifetime of working and earning money for other people I was looking for a new challenge and considering the option of starting my own business. The great thing about this franchise model is that you can carry on evolving and expanding your business. Becoming a Cartridge World franchisee has definitely changed my life for the better. You can work hard and grow your own business to give you a lifestyle that suits you and your family. You can even grow a business for your children to inherit. That’s definitely something worth considering in these difficult economic times.”
Graeme Lloyd, franchisee of Cartridge World Coventry.

Will it suit you?

Cartridge World franchisees come from all walks of life. So you don’t need any technical knowledge to be a success.

Click on the link below and see what they have to say about their Cartridge World franchise and you will see that the Cartridge World family includes people from all walks of life.

http://www.cartridgeworld.co.uk/franchise-opportunities/franchisee-testimonials
As well as the business potential offered by Cartridge World there is another great reason for considering a franchise. It's a much safer route into self employment. Statistics show that, compared to a standalone business start-up, a franchise business has a greater chance of success and moves into profit sooner. Franchisees also find that having the support and back-up of a large nationally known brand gives them an advantage over other small businesses.

If you'd like know more about buying a Cartridge World franchise then contact their franchise sales team on 01423 878528 or email franchise@cartridgeworld.co.uk to see what's available in your area.

For further information on how to invest in and how to choose the right franchise please take a look at the following links:
Cartridge World joins the BFA on TV to share its advice on how to invest in the right franchise:
http://www.cartridgeworld.co.uk/franchise-opportunities/how-to

Business Franchise magazine recently asked Rod Young, one of the world’s leading franchise consultants and Chairman of Cartridge World, for his advice on buying a franchise. His advice has guided many franchise networks in establishing successful franchise ventures across the globe.

http://www.cartridgeworld.co.uk/franchise-opportunities/franchise-business

*Source GfK January 2014
**Source GfK Panelmarket figures for MFD, Printers Jan-Dec 2013 – Sales units

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