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Franchise Opportunity

Bang & Olufsen Franchise Opportunity

Article Contents

Today, we’re searching for retail partners who share our passion. We have excellent opportunities across the United Kindom, and we’re dedicated to making each store a success.


Build your business on our brand


Peter Bang and Svend Olufsen began a modest production of radios in 1925. Working in the attic of the Olufsen manor in northwest Denmark, their dream was to create a brand built on innovation, quality, design, and performance. More than 90 years later, our products are still at the heart of our brand. But our continued success is due to our independent network of retail partners—those who share our passion at more than 700 stores worldwide.


We believe our products demand an unparalleled customer experience. To stand out in the crowded retail landscape, we look for retail partners who share our dedication to both the product and the customer. Here are some of the benefits of opening a Bang & Olufsen store: Repeat customers exceed 50% every year Return on investment in as little as 2 years A rewarding career both financially and personally Ongoing support from a global brand


Your opportunity awaits We want our potential retail partners to understand what’s expected of them—and what they can expect in return. If you’re serious about opening a store, we can find the right opportunity for you. Shop-in-shop Shop-in-shops are best suited to locations within retail spaces with complementary product offerings, such as kitchen or furniture showrooms, or within larger format AV stores selling a broad range of audio and visual products.

Initial investment: £40,000 to £75,000
Expected return: 2-3 years

Bang & Olufsen Mono brand stores

Ideal for major cities and key retail destinations, the Bang & Olufsen Mono brand stores offer the full product portfolio. And with our new Sensory store concept, customers can immerse themselves in the full brand experience.

Initial investment: £215,000 to £275,000
Expected return: 3-5 years

There is no Franchise Fee – All costs are linked to the set-up of the retail store & the in-store demonstration products. Funding can be sort from leading Franchise banks who will lend up to 70% of funding requirements, based on supportive assets. TRAINING & SUPPORT Get help every step of the way


As a certified retailer, you’ll become part of the exclusive, selective distribution channel for Bang & Olufsen products and have access to B&O PLAY products by Bang & Olufsen, our line of contemporary headphones, speakers, and music systems.
You’ll also have the support of a leading global brand. As a retail partner, you’ll receive:
Access to excellent retail locations across the UK
Initial store layout drawings by Bang & Olufsen store design team
Comprehensive start-up support
Launch and on-going marketing support
Guidance from our retail support team and direction from the Heads of Sales
In-store and window merchandising materials
In-store Audio & Video demonstration materials
BeoHome design App - Visualization tool for products in customer homes Access to our comprehensive sales and marketing management systems


To support our network of retail partners, we take a very measured and targeted approach. All new partners receive a comprehensive induction programme designed to prepare the business owner and sales team for success. You’ll be assigned an Area Retail Manager to offer professional support on business advice and analysis, staff coaching and development, marketing, and general sales support. The Global Support Team in Denmark also provides technical, sales, and account support. As a retail partner, you can call on these support teams any time. We’re here to help with everything from day-to-day business inquiries to national marketing campaigns. TESTIMONIALS Hear what our retail partners are saying “I decided to work solely with Bang & Olufsen in 1989, choosing the brand over other premium audio-visual manufacturers...The decision to concentrate on Bang & Olufsen was the right one, the strength of the brand allowing us to quickly grow the business to include another four retail stores, contributing significantly to our longevity.” – Paul Blake, runs five stores in the UK JOIN THE FAMILY Be part of the Bang & Olufsen family—like no one else


We’re looking for entrepreneurs who are confident in running a successful business and passionate about the Bang & Olufsen brand. Specifically, we’re searching for individuals, partnerships, couples, and businesses who are: Customer-focused Honest and committed to success Experienced with strong regional and local marketing knowledge Outgoing with the ability to network within the local business community Ambitious with the desire to run multiple stores

Bang & Olufsen Case Studies

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