ActionCOACH franchise owner building on success

Stephen Unwin is looking forward to growing his ActionCOACH franchise for a second term

Stephen Unwin joined ActionCOACH in 2005 and has now been successfully operating his East Anglia territory for more than seven years. He explains why he has chosen to extend his franchise term for another seven years.

“I took a degree in land management and worked for property advisers and consultants for nearly 10 years, mainly in central London in the commercial property investment market,” Stephen explains. “In 1985 I moved out of London to become a director of Copella Fruit Juices, which was a subsidiary of my wife’s family fruit growing business.

“I was managing director of the company through a period of rapid growth in the 1990s, which led to a sale of the business to Tropicana, a division of PepsiCo, the leading producer and marketer of branded fruit juices. Soon after Tropicana acquired Copella in 1998, I bought back Cawston Press, a division of Copella Fruit Juices, of which I am still the managing director. I also now own a small property development company.”

Experience
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Stephen is married and has two children. He enjoys spending time with his family and also likes to spend free time playing tennis, golf and travelling. After successfully acquiring Cawston Press and establishing the business as a separate enterprise, Stephen had the time and interest to look at utilising his experience and skills to help other business owners.

“I first became aware of ActionCOACH through a friend, who explained his work as a business coach and recommended it to me,” Stephen says. “He advised me to speak to Ian Christelow, ActionCOACH’s UK managing director. After I talked to Ian, I had a clear picture and understanding of what ActionCOACH does and what being an ActionCOACH would mean for me. I have always been a keen sportsman and had been involved in growing and developing a number of small businesses, so the concept and value of having a business coach really resonated with me.”

Most businesses excel at their trade or profession, but that unfortunately doesn’t mean they’re great at the ‘business of business’. In reality, less than 10 per cent of businesses survive the first 10 years of operation. ActionCOACH is the world’s number one business coaching franchise, with more than 1,000 offices in 40 countries, and thrives by helping business owners achieve their goals.

Founded in 1993 in Australia by Brad Sugars and established in the UK in 2001, ActionCOACH’s business coaching is based on tried and tested systems that increase profit, improve time management and create better performing teams.

Knowledge
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“It helps to be part of a big and successful organisation,” Stephen says. “We have various conferences during the year and I am keen to attend them all if I can. The knowledge and experience gained from talking to other Action Business Coaches and the support provided by ActionCOACH as a franchisor helps me, not only to continue growing my business but also the businesses of my clients.

“I would definitely make the decision to become an Action Business Coach again. In fact, I have done just that this year as I renewed my ActionCOACH franchise agreement. I am very excited that I will be able to continue being an Action Coach for a second term. I want to continue my work as an Action Coach and continue helping my clients with their businesses, while also growing my juice business and property company over the next few years.”

ActionCOACH’s business model is so strong that it guarantees, in writing, that any coach joining the franchise network will achieve an £8,500 monthly income within their first seven months of training.