Marketing & promoting

Marketing & promoting FAQs

Get everything you need to know to start running a franchise. Discover the business model for you and find information covering everything from the legal requirements to how to furnish your franchise properties.

• Q. As A Franchisee, What Ongoing Fees Must I Pay To My Franchisor?

  

  answered by Shelley Nadler

  Legal director at Bird & Bird

  In order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...

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• Q. As I have a professional marketing background, I would like to know what restrictions are placed on

  

  answered by Vicky Wilkes

  Head of Legal at Aston Villa Football Club

  It is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However,...

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• Q. How are sales leads received by a franchisor distributed among its network?

  

  answered by Brian Duckett

  Former chairman of The Franchising Centre

  Generally speaking, a lead will be allocated to whichever franchisee covers the area of responsibility in which the enquirer is based. A simple check of the postcode will establish this and...

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