WF-15.9

8 WHAT FRANCHISE | ISSUE 15.9 Facts and figures from the world of franchising In the know Number crunching TRENDING ONLINE: FRANCHISE TUBE 700 “It’s liberating to see the daylight and get out from behind the desk.” Jenny Bond is one of five franchisees featured in our look at proven outdoor opportunities in this issue. The number of franchised outlets German Doner Kebab plans to open in the UK in the next 10 years. QUOTE ME ON THAT It won’t come as a surprise to even the most casual of internet users that one third of overall online activity is spent viewing videos. To dig a little deeper, wordstream.com states that 45 per cent of people watch more than an hour of Facebook or YouTube videos a week, while Invisia stats tell us that 82 per cent of Twitter users watch video content via the platform. So while many people decry social media for dominating our lives, it appears video content is just as intertwined. What makes great video content? Well, people doing inspiring things. Oh, and cat videos, obviously. Here at What Franchise, we’re working tirelessly  to upload and host as many videos as possible of inspiring people going out there and investing in their own franchise businesses and carving out a new life for themselves and their families. The content comprises testimonials of franchisees discussing real-life experiences of running their own business and how they’ve made a success of it, franchisors discussing what they can offer budding business owners and more. Head to what-franchise.com/videos  to get inspired. Find out how the company’s winning formula has resulted in rapid expansion for multi-unit franchisee Hemanth Bollini on pages 14-17.