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WHAT-FRANCHISE.COM 89 ultimately, whether they’re the right person for the job. There is no right or wrong, just what’s right for you and your business at this point. 5 Remember, it’s not all about the money In a world that has become impersonal, it’s the little things that make a big difference. Personal job satisfaction is driven by far more than financial factors such as salary and benefits. Therefore, your EVP must have the right blend of non- monetary rewards. Increasingly, non-monetary rewards are becoming key differentiators that are highly valued by employees. These include relocation services, career development, choice of work location and flexibility to spend time with children and attend school functions and sports days. 6 View your people as an investment not a cost When I ask business owners, business leaders and entrepreneurs what their most significant asset is, I routinely get the response: “It’s our people”. Yet most businesses don’t act that way. There is a disconnection between words and actions, reflected in one significant phrase: human resources. The term demotes people from being intuitive, instinctive, intelligent and innovative individuals to merely being a collective resource at the company’s command. This attitude plays out elsewhere too: on a company’s profit and loss statement, people typically fall into the category of ‘overhead’ not ‘investment’. Businesses that consider people as merely a paid resource have difficulty retaining good staff and generally end up overpopulated with underperformers. Businesses that value people as their greatest asset and demonstrate it through their actions are positioned to get the best out of all employees while retaining their top performers - a catalyst for business growth. £12,000 The cost to replace an employee earning the average UK salary, according to Accounts & Legal. Figure based on cost of recruitment, onboarding, handover and training