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International Management Systems Marketing (IMSM)

IMSM is a leading global ISO specialist delivering ISO consultancy services and outlining key actions that will earn a client ISO certification
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Business & Professional Services

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Expected Revenue After 2 Years


About International Management Systems Marketing (IMSM)

The International Management Systems Marketing company, commonly known as IMSM, is a leading global ISO specialist delivering ISO consultancy services and standards to companies and organisations of all sizes in all sectors.

ISO, or the International Organization for Standardization, is an independent body based in Switzerland, which is instrumental in creating and maintaining standards to which international trade bodies and governments abide. ISO standards impact every person as they relate to everything from food safety to healthcare and cover aspects of almost every industry and technology.

IMSM examines and outlines a business’s key activities and produces a manual that examines an organisation’s existing procedures and identifies those that conform to ISO standards. It also defines the systems and procedures that will deliver other relevant ISO standards that the business wants to achieve going forward.

IMSM develops tailored training programmes for a business’s staff to make sure that the necessary understanding and implementation of ISO standards is embedded throughout and applied consistently across the organisation, guaranteeing that ISO certification is not measured as a one-off event, but is part of everyday practice for the business.

The company is then submitted for an external audit by a certifying body in order to reach an objective assessment whether the business is conforming to ISO standards. With IMSM guiding the company each step of the way, successful ISO certification is assured.

IMSM has a global network in 14 countries with strong connections to the US, Canada, South Africa, Germany, France, the Asian Pacific region and Ireland.

The European Foundation for Quality Management (EFQM) awarded IMSM the Recognised for Excellence 4* for the first time in 2010, and through continual improvement were rewarded with 5* recognition in the 2015 Recognised for Excellence programme, a rating IMSM retained in 2018.

In 2016 IMSM received recognition as a CSR World Leader, honouring its commitment to the Corporate Social Responsibility Program. That year, IMSM was also awarded an International CSR Excellence Award for adopting environmental best practice and for its ‘Bee Project’ supporting the sustainability of bees.

The company is a provisional member of the British Franchise Association (BFA).

Who is behind the IMSM franchise?

Founded in 1994 by managing director Michael Bright, the company has its headquarters in Malmesbury, Wiltshire, and has grown to encompass over 10,000 clients across a wide range of businesses from its network of offices that serve 20 countries.

The company has charity connections to Julia’s House, a Dorset and Wiltshire charity providing hospice care for children, and is a sponsor of the Sevenoaks Powerchair Football Club.


How does the IMSM franchise model work?

As an organisation, IMSM works towards the goal of consistently delivering world class ISO consultation. As a provider of high quality ISO consultancy and advice, it is widely respected throughout the industry for its commitment to assist its clients with a fixed-fee, cost-effective, courteous service that is continually reviewed and improved.

IMSM has helped more than 6,000 organisations worldwide to achieve ISO certification, including ISO 9001 (quality), IS0 14001 (environmental), ISO27001 (information security), BS OHSAS 18001 (health & safety), TS 16949 (automotive), ISO13485 (medical devices), and ISO22000 (food industry).

Annual audits are then required to maintain ISO certification, resulting in an ongoing income stream. 95 per cent of IMSM clients request this service, resulting in long-term relationships.

IMSM is now seeking franchisees and offering the opportunity to own and run IMSM consultancies in selected locations around the UK. Franchisees can work from home, identifying potential clients, usually among small and medium-sized enterprises (SMEs), and presenting them with the benefits of the IMSM service. There is also a centralised appointments booking service that will also arrange contracts, invoice clients and act as credit control on outstanding invoices for franchisees.


How much does a IMSM franchise cost?

The initial franchise fee for an IMSM franchise is £35,000 + VAT, with minimum personal investment of £12,500. Monthly management service fees vary depending on the level of support the franchisee requires from head office.


Is financial aid available for a IMSM franchise?

The IMSM franchisee will find that an established franchise business can make obtaining finance easier than setting up on one’s own. Most banks have local franchise managers or even a specialist franchising unit who can provide banking and financial support. Banks are often willing to lend up to 70 per cent of a franchisee’s costs, depending on their financial history.


What support and training does IMSM offer its franchisees?

Comprehensive training is offered by IMSM covering business development, the construction and implementation of ISO systems, and how to analyse companies to discern the gap between their current performance and the performance levels they will need to achieve to become ISO certified. Franchisees will also learn how to produce a revised ISO manual to ensure that updated processes and systems can be implemented by clients.

Initial training takes place at IMSM’s Malmesbury head office over a two-week period during which franchisees learn about GAP analysis and other aspects of the business, followed by additional field training in their chosen territory where franchisees will be accompanied by an experienced IMSM manager on their initial client appointments.

The IMSM franchise launch package will provide new franchisees with everything they need to start their own business. This includes 25 pre-booked appointments compiled on the franchisee’s behalf by IMSM’s call centre.

IMSM’s centralised booking, contracting and invoicing leaves franchisees free to find clients and develop their business.

Additional training is available that will allow franchisees to offer an extended range of ISO certifications.


What are the potential rewards and profits which can be made from an IMSM franchise?

Successful IMSM franchisees will see a significant return for their investment. IMSM will advance a percentage of fees ahead of clients paying in order to aid the cash flow of a new franchise. As franchisees run their businesses from home, they have low overheads and potential earnings by year five are estimated at six figures.


Are IMSM franchises available for resale?

Many people coming anew to a franchise may prefer to buy an already established business with clients in place rather than build a new business. Retirement of relocation are among the reasons why a franchise might become available for resale. You will need to contact IMSM to find out if there are any IMSM franchises for sale in the territory you are interested in.


What is IMSM looking for in franchisees?

IMSM franchisees should be committed to succeeding and focussed on providing a service that goes beyond their clients’ expectations. A new franchisee is not expected to necessarily have previous experience of ISO certification, but a background in B2B sales and service would be an advantage.


What is IMSM’s terms of agreement and renewal?

The initial term for an IMSM franchise is five years with an option to renew.


How in-demand are IMSM franchises right now?

ISO certification recognises that a company runs one of the internationally recognised ISP management system. It is awarded to companies of all sizes who operate a quality management system to the ISO standards and can help improve your chances when tendering for work. A lack of ISO certification can be the cause of a company being filtered out of the tendering process.

ISO 9000 certification can assure customers that products and services will meet their needs, while other ISO standards help companies manage information, risk and security. Conforming to ISO standards can improve efficiency in a company, identify and resolve recurring problems, increase customer satisfaction and enable a company to get more value out of its resources. Over 1½ million ISO certificates were issued in 2017.


How do I start setting up my own IMSM franchise?

The first step to joining the IMSM franchise team is to send for a confidential application form or to talk to the IMSM Franchise Team. To find out more, or to request further information on franchising with IMSM, click on the ‘Send Enquiry’ button now.

Enquire Now

Send a free enquiry to International Management Systems Marketing (IMSM) for further information!

Enquire Now

Send a free enquiry to International Management Systems Marketing (IMSM) for further information!

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