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About Tatty Bumpkin

Tatty Bumpkin is a class for young children aged 0-to-7 years which encourages them to be active and creative through exercise that promotes movement and flexibility and encourages physical confidence through the learning of strength, balance and co-ordination. The yoga-inspired routines come to life with storytelling and music.

The Tatty Bumpkin brand describe itself as offering “a bendy, giggly world for clever minds and strong bodies” - its creative and ethical development programme was developed by music educationalists, paediatric physiotherapists, and experienced yoga teachers. Its activity classes are much loved for their innovative approach to childhood development.

What is the history of the Tatty Bumpkin franchise?

Tatty Bumpkin Ltd. was founded in 2004 by entrepreneur Sam Petter. On maternity leave, she was inspired by her search to find a class where the fun and magic of childhood were ignited whilst learning new skills for life. Unable to find such a class, she set about creating one herself, the notion arriving fully formed.

Petter notes that Running Tatty has given her the freedom necessary to work and raise two children, and she is proud to be able to give other parents the same opportunity.

Formerly a graphic designer, Petter trained with Sunra yoga in 2000, and has since completed yoga and mindfulness training with Birthlight, the pioneers of ‘baby yoga,’ and yoga teacher Katy Appleton. She taught yoga for over 17 years while helping run her family’s organic farm in Kent and engage in her hobby – swimming.

As well as multi-sensory movement classes, Tatty Bumpkin – the nickname Sam gave herself to describe her rather dishevelled look during her commuting days – also sells a range of organic unisex clothing and goods.

The company was featured on Dragons’ Den, with Sam enthusiastically describing her children’s lifestyle brand, and her talent and energy impressing Dragon Peter Jones, although by the show’s end Sam went away empty-handed.

She has subsequently developed the company herself into the successful business it is today, winning numerous awards for it business activities as well as being named one of the top 100 ethical companies in the UK. Tatty Bumpkin has a licensing deal with TUI travel, Canvas Holidays and First Choice to deliver classrooms in their overseas holiday clubs.


What sets the Tatty Bumpkin yoga brand apart from other franchises?

Yoga is a skill for life. It helps grow physical strength and balance while enhancing focus and concentration. It supports children on their educational journey, both in the classroom and on the sports field. Sessions are held in school time and at clubs – before and after school – delivered on site by accredited teachers. Sessions can be tailored around specific topics, helping primary teachers fulfil learning criteria.

The classes are designed for very different results. For 0-2 years, classes are calm and soothing, with gentle stretching and motion aiding restful sleep and calm well-being. For 2-7 years, the classes are filled with fun, music and movement, with children guided through creative and engaging routines. Class focus changes each week and is fully aligned with the Early Years Foundation Stage (EYFS) and Key Stage 1 curriculums in England and Scotland’s Prebirth to Three and Curriculum for Excellence.


How does the Tatty Bumpkin franchise model work?

The franchisee or their staff teach baby and children’s classes in nurseries, children’s centres, primary school, after-school clubs, parties, holiday clubs, private classes, and festivals. The list of possibilities is endless and can be grown by building new relationships through calls, direct marketing, networking nursery managers, and childcare professionals, and direct taster sessions.

Experience of yoga is not a necessity to join classes or the Tatty Bumpkin team. The franchisee will be given all the tools and training to run their yoga-inspired classes. Your business can be built to suit your family life. A well-organised, self-motivated, hard-working franchisee will achieve their perfect work/life balance.

The franchise cost is £10,000 plus VAT with a 12.5 per cent ongoing royalty on class income.


What support and training does the Tatty Bumpkin franchise offer?

One of the first steps is to first make sure that your area is an available territory. The UK is divided into pre-defined postcode areas with up to 20,000 children, and even if the territory where you live is already taken, a neighbouring postcode may be available.

The first step to becoming a franchisee is to attend a two-hour Discovery Session – usually held in London – to find out in more detail about the company, enjoy a yoga flow and meet the team. If you wish to proceed, you will need a business plan and to have spoken to nurseries, schools and local mums to help you, with our support, build up a business plan.

Franchisees will attend a three-day CACHE-endorsed Tatty Bumpkin training and, at a later date, a three-day Baby Bumpkin training. This is usually followed by a two-day business training course at Tatty Bumpkins’ Kent training base.

The franchisee is always within reach of support from Tatty Bumpkins’ Franchise Consultant, Head of Training or Head of Franchise, either online or on the phone.

The Children Inspired by Yoga training is endorsed by the Council for Awards in Care, Health and Education (CACHE). It runs over two days at our head office at Allen’s Farm in Kent, where small classes are taught by the head office team. You can expand your training with Tatty Bumpkin’s Advanced Children Inspired by Yoga Teacher Training Course, accredited by the Yoga Alliance Professionals.

The training programme also involves home study, ongoing CPD (Continuing Professional Development) and is fully supported by annual reviews and feedback.


What are the Tatty Bumpkins franchise’s ethical credentials?

Tatty Bumpkin has always had green credentials. Sam Petter’s toughest challenge in setting up the company was to establish a fully organic and ethical chain of suppliers. Organic production was in its infancy and nobody had heard of an organic dye when she began in 2004. She was able to source organic cotton from Turkey, while the distinctive hats, mats and toys she sells are hand-woven by a Fairtrade women’s co-operative in Sri Lanka using hand-dyed organic cotton and stuffed with pure cotton.

Tatty Bumpkin won a Social Enterprise Award for assisting mothers getting back into work in 2016, with the franchise being presented with a five-star satisfaction rating in the Smith & Henderson Benchmark Survey for three consecutive years, scoring over 90 per cent each year for franchise satisfaction.


What kind of franchisee is Tatty Bumpkin looking for?

Tatty Bumpkin specialises in a flexible business for anyone looking to improve their work-life balance, but also have a fun and creative business. Its list of franchisees range from marine biologists to prison wardens, ice dancers to mothers - they all share a desire to strike a better work/life balance… and have fun!


What are the expected earnings from a Tatty Bumpkin franchise?

Upon purchasing a Tatty Bumpkin franchise, the teams offers you everything you need to get your business up and running straight away. How much you earn depends on many different facts. Franchisees earn from £1,000 to £7,000-per-month. You could earn an average of £60-per-class working by yourself. But you can hire freelance teachers to run classes as well. That’s more working hours and more income for your business.


What are Tatty Bumpkin’s terms of agreement and renewal?

Tatty Bumpkin’s franchise term is five years, but can be renewed at no additional cost. Tatty Bumpkin states that franchisees typically stay between seven and 10 years, on average.


How in-demand are children’s yoga classes right now?

In 2018, the BBC reported that yoga was becoming a popular way for children to relax while coping with the everyday stresses of life. Sessions began in two nurseries and proved so successful that the London Early Learning Foundation was hoping to roll out yoga and mindfulness sessions for three-year-olds across the capital.

The positive effects of yoga for children is backed by a report from Tulane University that concluded that the attendance of yoga sessions at the beginning of the school day by third graders: “improved psychosocial and emotional quality of life scores for students - we also heard from teachers about the benefits of using yoga in the classroom.”


How can I get started on setting up my own Tatty Bumpkin franchise?

A two-hour Discovery Session in London is the first step towards taking up a Tatty Bumpkin franchise. To find out more, or to request further information on franchising with Tatty Bumpkin, click on the ‘Send Enquiry’ button now.

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