The Creation Station inspires children's imaginations and is the UK's first franchised arts and crafts activity franchise
Childrens Services, Education, Entertainment
£ 7,999 - £ 17,999
The Creation Station was founded by Sarah Cressall in 2002 who had, as part of her career, seen the benefits of creative activities when working with those with disabilities and head injuries. When she became a mum, Sarah recognised that there were very few activities that nurtured a child’s imagination and creativity.
In addition to her own experiences – work and becoming the mother of three – the founder of The Creation Station drew inspiration from her clients, franchisees, and the work and theory of reputable and successful educationalists such as Maria Montessori and Steiner Waldorf, and child developmental theorists like Emilio Reggio and Edward de Bono.
The establishment of the business was a family affair: Sarah Cressall and her husband, her sister, and her three young sons designed and tested activities and products.
The company registered with the British Franchise Association (BFA) and awarded the first franchise in 2007.
In the subsequent years, demand for these creative activities has continued to grow. The range on offer has grown as has the franchise network with in excess of 120 The Creation Station franchises in England and Scotland.
Product and service research and development is ongoing so that the franchise meets client’s growing and changing needs. An estimated 14,500 children and families take part in these experiences weekly.
The services and products offered by The Creation Station franchisees fall into three categories: classes, activities (parties and events), and products. All are geared at fun and creativity in a safe and caring environment.
Classes: available for babies, toddlers, and pre-primary and primary school children. There are also classes for adults aged 18 and over, for families who want to get creative together, and even well-being activities offered in the care sector
Events: include birthday parties and / or party packs for children, craft sessions for over 18’s, and shopping centre and corporate event entertainment
Craft shop: sells arts and crafts supplies, sewing items, stationery, kits, gifts, fun arty boxes, wooden products, and busy boxes
As a franchisee you can be flexible from the point at which you select the franchise type that suits you to the hours that you work. You will decide what classes and events you offer, how often, and when. You could do a great deal of work, however, as the demand is increasing and parents, carers, and organisations may lack the wherewithal to carry these activities out for themselves.
You can choose between the Standard Franchise and the Enhanced Franchise, and they provide different types of income streams:
Standard Franchise: This enables you to provide a mix of weekly classes and party events for babies, children, teens, and adults. In each case, the parent, carer, or host will also be present
Enhanced Franchise: With this option you can offer the same classes and services that a standard franchise involves, but you can also provide activities for children left with you by parents or carers. These include after-school, Saturday, and holiday clubs
Again, it depends on how much you want to do.
The process is simple:
1. Request a free information pack by clicking the enquire button on this page
2. Book a discover chat by telephone or via the website after you’ve read the information pack so you can ask any questions you may have
3. Book a discovery event where you will meet and can chat to existing franchisees
If you decide that you and a The Creation Station franchise are right for each other, and the franchisor is also happy, the fine details, deposits, etc. can be finalised.
The level of investment depends on the type of franchise you opt for based on your area, goals, and ambitions.
With the Standard Franchise the investment and franchise levels are:
Micro Standard fee is £7,999 + VAT. This is for a territory of up to 5,000 children
Mini Standard fee is £11,999 + VAT. This is for a territory of up to 10,000 children
Mega Standard fee is £15,999 + VAT. This is for a territory of up to 15,000 children
With the Enhanced Franchise the investment and franchise levels are:
Micro Enhanced fee is £9,999 + VAT. This is for a territory of up to 5,000 children
Mini Enhanced fee is £13,999 + VAT. This is for a territory of up to 10,000 children
Mega Enhanced fee is £17,999 + VAT. This is for a territory of up to 15,000 children
All Standard Franchise packs include £3,000 of stock and the Enhanced Franchise includes £4,000 stock (the “Creative Toolkit”). This should keep a franchise going for approximately three months.
In exchange for the fee you pay for your The Creation Station Franchise, you will receive:
A license to trade under franchise brand
Use of all the developed, tried, and tested session, class, and workshop plans
Five days of training on how to run your franchise (marketing, business, and operational processes are covered)
Ongoing training and support including weekly, one-on-one calls with a franchise support manager for the first three months, online training, booster days, success summits, annual conferences, themed conference calls, a support line and emails
A starter package that consists of a personalised email, Facebook page, and webpage; 250 business cards and 5,000 personalised marketing leaflets; the Creative Toolkit; marketing in the form of signage, branded folders, bag, uniform, and branding on your car; and membership to The Creation Station Facebook Group
The “Treasure Trove” online resource that provides business and PR templates and easy-to-use bookkeeping systems
Use of a wholesale account to access thousands of arts and crafts products at discounted rates
Pre-planned themed sessions and monthly competitions to boost business
Assistance with taking on new staff if you need to as your franchise grows
You will also benefit from the existing brand awareness and reputation and the national PR, marketing, and sales campaigns
No. You do, however, need certain attributes and skills. Franchisees need to be passionate, energetic, hardworking, proactive, and want to nurture and make a difference. You need to love being around people – including babies and very young children – and a creative flair is also necessary.
There is a monthly marketing and advertising levy of £30. With the Standard Franchise you will also pay £150 + VAT or 10 per cent of turnover (whichever is the greater) as the license fee. With the Enhanced Franchise the license fee is £200 + VAT or 10 per cent of turnover (whichever is the greater).
There are 123 The Creation Station areas in the UK, and they will be increasing. Most locations are currently based in England and Scotland.
High demand areas may not still be available. You would have to enquire directly with The Creation Station in this regard.
As with any business, the earnings are up to you. It depends on which franchise type you have, how many classes and events you run, etc. However, The Creation Station’s website provides some projected figures and estimate annual earnings.
Income is not guaranteed as it depends on several factors including the amount and quality of work done by you as the franchisee.
However, given you would have strong branding, training, and support behind you, customers pay in advance, you can keep overheads low, and you have an exclusive territory it is very hard to imagine why a The Creation Station franchise would not bring in a good income.
You may opt to circulate some of your leaflets, but the best way to generate business is word-of-mouth. Happy customers will bring your more business.
You will require an estimated £1,000 working capital when you first get going. Some of the online training courses that you may decide to take also incur on-off fees.
The Creation Station cites several reasons why their franchisees are successful. Firstly, the products and services are rated as 5-star on Trustpilot and in an independent franchise survey.
Secondly, the structure or team (head office and franchisees) is very strong. In addition, The Creation Station has won numerous prestigious national awards. Fourthly, franchisees receive comprehensive training and ongoing support. Finally, the work done by The Creation Station team makes a difference.
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