92 Degrees

About 92 Degrees

92 Degrees are on a mission to provide Damn Fine Coffee™ to as many people around the world as possible.

What does that mean? Well, for 92 Degrees, it means not just creating a great product, but living it, learning it, and loving it. They taste every blend and roast themselves to really understand its character, and ensure their coffee is treated with the love and respect it deserves at every step on its journey.

They have created a complete customer experience which stands out head and shoulders above the competition. In a world now filled with cafes and drink outlets, 92 Degrees dare to be different and become so much more than “just another coffee shop”.

A very high-quality range of products and excellent customer service are at the core of their success, but there’s a great deal more to what they want to achieve.

Their mission also means creating a space in the local community where customers from all walks of life can come together and share in this experience. Places defined by their stylish décor and welcoming atmosphere, where customers can enjoy either a quiet break away from a busy day, or a lively meet-up with friends and colleagues. 92 Degrees coffee shops are the heart and soul of their local communities.

They’ve just opened their 17th site in 2024 (with more in planning stages), only 7 years after they fully committed to expanding the company (including two years of lockdowns and partial openings). From the very first day, opening the doors of their flagship site in 2015, they have always had big ambitions to see their beloved brand being appreciated around the globe.

How does the 92 Degrees franchise model work?

Franchising allows 92 Degrees to empower others to enjoy the same success they have, and attracts the right kind of partners to grow the brand with. They want their franchise to be highly accessible to not just those who are interested in making an investment in a business, but those who want to make an investment in themselves.

Their priority is to preserve the spirit of their brand by making sure everyone involved with 92 Degrees is deeply and personally invested in their mutual success. That they are part of the community they work in, and want to see it thrive as much as 92 Degrees do.

As a partner in the 92 Degrees franchise, you will be able to:

● Replicate their success under the famous and much loved 92 Degrees brand.

● Enjoy greater job satisfaction and build a more secure future.

● Create welcoming spaces which can become the cornerstones of your local community.

● Enjoy a great return on your investment, but still give something back with a sustainable and ethical business model.

● Receive fantastic training & support designed to get your new business off to a flying start from day one.

This is a business which can operate in multiple locations around the UK, and one which can be easily learned and operated by franchisees with the right background, drive, and investment capability. 92 Degrees are incredibly proud of everything they’ve achieved, and have built the business up from a single outlet into a brand which is known and loved in towns and cities right across the UK.

What kind of franchisee is 92 Degrees looking for?

92 Degrees are open and flexible about the kind of people they want to join them in growing the brand, by partnering with them as a franchisee. They have seen time and again how valuable different perspectives and skills can be to their company. Likewise, they don’t think you must have a strict set of skills to succeed with them, they will come with their training and support over time.

Some experience in F&B or hospitality is welcome but, at the same time, 92 Degrees Coffee is committed to doing things differently. They would value partners who have strong operational experience, but this doesn’t necessarily need to be in this sector.

More than anything else, it is the right kind of person, with the right attitude and ambition, that they most value as their partners.

Training and support

The comprehensive 92 Degrees training plan will give you the best possible start in your new business, whether working “hands-on” in the business, or overseeing operations and employing a manager in each outlet.

Your training starts at their HQ & Roastery in Liverpool, and will be a mix of classroom-based and practical learning, with time spent in their mock-up coffee shop, roastery and tasting room.

Once you’ve completed the basics, you (or your store manager/delegated official) will attend an on-the-job training programme in an existing outlet.

When your training ends, they’ll work closely with you to produce a business plan for your first year of trading. You’ll be in control, but they will use all of their experience to help you grow, develop, and maximise your potential returns.

Did you know?

92 Degrees has an expected revenue of AOR after 2 years!

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92 Degrees will be close at hand during your critical opening weeks, and will visit you regularly during the first year. They’re also just a phone call or email away during your partnership, for help or advice. You, and your team, will also have access to any additional training that becomes available.

Financial information

The initial fee for becoming a partner in a 92 Degrees Coffee franchise is just £20,000 (plus VAT), and there are two levels of opportunity:

● Single-Unit Starters: Once you have your first location set-up, there’s nothing to stop you expanding into multiple units in your local area.

● The Multi-Unit Investor: This option allows you to dive straight in with a plan to open multiple units across your chosen area, over the term of the franchise agreement.

There are other costs, such as leasing and outfitting your new coffee shop, business insurance, hiring, and paying staff etc. They recommend you have a certain amount of working capital available to support yourself, and your team, while your new business gets off the ground and reaches its full earning potential.

Costs can vary depending on location, but they have a detailed breakdown based on their current outlets. They estimate the total required set-up costs, to open your first 92 Degrees coffee shop, to be around £164,235 + VAT.

Funding is available (subject to status) via the franchise department of most High Street Banks. Plus, there’s the Government-backed Business Start-Up Loan scheme which allows you to borrow up to £25,000 in order to start your business. This figure is double if you have two directors.

The earning potential of your franchise can vary a great deal depending on outlet size and location. However, based upon their existing operations, with a well-established store, you can reasonably expect to see a full return on your investment by Year 2. 92 Degrees are happy to share more detailed financial modelling during further discussions.

Why is 92 Degrees a good investment?

Building an ethical business, in a sustainable way

They’ve always wanted to do business the right way. Yes, this is a model designed to be very profitable and rewarding for both your businesses, but it’s also one that is built around very strong values. They run a great business, without compromising. 92 Degrees are climate conscious and they look after the people they work with. They will support you to do the same. They want to share their values with you, and help you weave them into your business to achieve success.

Every store is designed and operated around 3 core principles: coffee, community and ambition.

1. IT STARTS WITH A CUP OF COFFEE, DAMN FINE COFFEE™
Coffee is at the core of everything they do. This humble cup of joy is responsible for making each day a little brighter for their customers, their team and their communities. From the farms and cooperatives where their coffee is grown, to a customer’s first sip at home or at one of their stores, every chapter in the story of their coffee is about delivering an exceptional standard of taste and experience. 92 Degrees call this standard Damn Fine Coffee™.

2. COFFEE CREATES COMMUNITY
92 Degrees stores are embedded into the communities they open in, more so than the idealised “third space” – they are naturally places to connect, to work, to recharge or simply to spend time. They have locations spanning education, culture, residential, office and creative sectors, each has its own identity and builds community in a unique way, but together they provide safe, welcoming spaces filled with care and Damn Fine Coffee™.

3. COMMUNITY INSPIRES AMBITION
92 Degrees Coffee is more than just a coffee shop, they are a brand built on wild ambitions and a fierce determination to help people achieve success – however they define it. The communities that they have built across the country, including their headquarters and roastery in Liverpool, are driven by mission to provide Damn Fine Coffee™ to as many people around the world as possible.

What locations is 92 Degrees looking to target?

92 Degrees is targeting carefully selected territories throughout the UK for development.

What are the franchise terms of agreement and renewal?

The initial franchise agreement lasts for five years, which is renewable, subject to certain criteria being met by the franchisee, and in agreement with the franchisor.

This is an unmissable opportunity to seamlessly blend passion, quality, and community into an unparalleled coffee experience, and transform your future. Contact us today!