Sprinkles Gelato is a dessert parlour chain serving handmade gelato, barista-made coffee and other sweet treats
Food & Drink, Coffee, Restaurant, Take-away
Sprinkles Gelato is a popular chain of dessert parlours serving handmade, authentic gelato and other treats. Founded in 2012 in Portswood, Southampton by brothers Sharif Ulah Ahmed and Ibrahim Ahmed, Sprinkles Gelato has recently enjoyed a period of rapid expansion.
Today, Sprinkles Gelato has 15 operating sites in the UK spanning from Dorset to the Midlands and including London. Six sites are managed by head office and the remaining nine sites operate as Sprinkles Gelato franchises. The company is currently looking to expand further by recruiting new franchisees to take the brand into new territories including, potentially, markets outside of the UK.
Sprinkles Gelato doesn’t only sell exquisite Italian gelato, made on-site with only the best British ingredients. It also serves handmade crepes, waffles, ice cream sundaes, cakes and milkshakes.
Unlike similar dessert parlours, Sprinkles Gelato also offers the finest quality barista-made coffee and speciality teas.
Sprinkles Gelato’s focus is on creating a delicious and memorable experience for all of its customers. All Sprinkles Gelato dessert parlours are designed to be fun and welcoming so customers of all ages, particularly those with children and young adults, are encouraged to step inside.
Sprinkles Gelato franchisees benefit from the company’s already-established brand and a high income potential.
When you purchase a Sprinkles Gelato franchise, you are buying five essential aspects of the Sprinkles Gelato business. Sprinkles Gelato operates what’s known as turnkey franchises, meaning the team provides everything you need to start your business. All you need to do is “turn the key”.
A Sprinkles Gelato franchise package includes:
- The right to use the Sprinkles Gelato brand and all the branded goods you need to run your dessert parlour, from branded menus to sugar sachets
- A fully-fitted Sprinkles Gelato dessert parlour and production kitchen
- Access to Sprinkles Gelato’s stock and distribution facilities
- A comprehensive Sprinkles Gelato training package for all staff
- The support of a head office team that handles marketing, admin and ordering
No, Sprinkles Gelato does not require franchisees to have food and beverage or retail experience. Instead, Sprinkles Gelato asks that its franchisees possess certain skills and attributes that are transferable to the F&B sector. Potential franchisees must be professional, enthusiastic about the Sprinkles Gelato brand, loyal to the company and passionate about creating great customer experiences.
Candidates with prior management experience and a strong financial background are looked on favourably. Sprinkles Gelato also asks all potential franchisees to prove they have sufficient liquid assets and access to additional capital to comfortably fund a new franchise.
All Sprinkles Gelato franchises have a store manager. The company encourages franchisees to leave the daily management of their store to their appointed manager and focus on running the business behind the scenes. Typically, franchisees will spend their time managing their franchise’s finances and liaising with head office on marketing campaigns and promotions. This hands-off approach means franchisees can assist the store managed when needed but do not have to work on-site.
Sprinkles Gelato requires a minimum total investment of £300,000 to open a new franchise. £100,000 of this must be personal investment, i.e. your own cash or savings, not money borrowed from a bank. Note this figure is the minimum investment, not an average.
Sprinkles Gelato is an established business that boasts a number of unique selling points, including:
It maintains a competitive advantage by putting community at the centre of its business
Ensures high standards are met across every Sprinkles Gelato site
Offers an enticing product and welcoming experience that caters to all ages
Invests heavily in business growth, from capital infrastructure to production, supply, marketing and technical support.
It’s committed to improving its products and services by investing in R&D and a regular 360 evaluation. Sprinkles Gelato encourages innovation from within and rewards its team members for contributing their own ideas for improvement.
Sprinkles Gelato offers a comprehensive training package to new franchisees and their teams. The company offers four full weeks of training for the franchisee and their appointed store manager.
It is not compulsory that franchisees attend the full four weeks of training, but it is recommended.
Sprinkles Gelato also offers all new team members one to two weeks of training, depending on their prior experience.
To ensure the launch of all new Sprinkles Gelatos franchises goes smoothly, members of the head office team are on site during the first week of operation. Head Office also provides ongoing support as your franchise business grows, keeping you informed on:
Company updates that affect your business
Sprinkles Gelato best practice
Currently, Sprinkles Gelato is actively recruiting new franchisees. Click enquire now we’ll let Sprinkles Gelato know that you might be interested. The company will need to know what location or locations you’re interested in and will email you with more information about available territories. Enquires are made without any obligation to become a Sprinkles Gelato franchisee.
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