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Did you know?
The Wheel Specialist has outlets available across the UK
The Wheel Specialist
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The Wheel Specialist

The Wheel Specialist provides alloy wheel refurbishment, tyre replacement and other related services for public and commercial customers
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Minimum Investment


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Business Type

Commercial & Industrial

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Funding Support


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Total Investment


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Franchise Fees


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Expected Revenue After 2 Years


In Brief

High growth business – a well established, trusted brand in a thriving market. Profitable business model – secure preferential supplier rates for high-profit margins. Customers from day one – effective central lead generation. Up to 70% finance support is available from banks to secure an exclusive postcode territory. Multiple revenue streams from public and trade customers – fixed premises business model encourages scalable productivity and increased earning potential. Grow your business into a lucrative multi-territory franchise.

About The Wheel Specialist

The Wheel Specialist is one of the UK’s longest established alloy wheel repair and refurbishment companies, established in Birmingham in 1955, and now operating across the country. It provides an essential service in the automobile industry, helping customers to give cars a personalised look, or restore or refresh the appearance of a car, in a fast and inexpensive way.

As trends in the car industry move towards larger alloy wheels, this has led to an increased demand for wheel care services, as they are now more susceptible to wear and tear, impacted the overall look of the car. With over 152m alloy wheels currently on cars around the country, there is a huge market for this service, making this a potentially lucrative sector for any franchise owner to enter into.

Where is The Wheel Specialist franchise based?

The head office for The Wheel Specialist franchise is located in Solihull, in the West Midlands.


Where can you find a franchise territory for The Wheel Specialist?

The Wheel Specialist has franchise territories available all across the UK. All franchise owners receive an exclusive territory, which is mapped out according to postcode, and accounts for road connections and local demographics, to ensure there is a strong market for each franchisee in their area.


How much does a The Wheel Specialist franchise cost?

To start a franchise with The Wheel Specialist, you’ll need to invest £44,997 plus VAT. You will also need to pay a monthly management fee of 12 per cent of gross revenue from services, and 5 per cent from product sales.


What funding support can you get to start a franchise with The Wheel Specialist?

Funding support may be available from most major high street banks.


What experience should you have for a franchise with The Wheel Specialist?

Existing franchise owners with The Wheel Specialist come from a range of backgrounds and experience levels, but to succeed with this business, the brand recommend some key qualities in their potential franchisees. A love of cars should be a must, as you will be interacting with all kinds of car enthusiasts and businesses, and a strong interest will be invaluable. You should have some background in business and be able to demonstrate professionalism and leadership, as well as being highly motivated and driven. It also helps to have a smart appearance, and excellent communication and interpersonal skills.


A review of The Wheel Specialist’s training and support for franchise owners

You do not need to have any prior experience in alloy wheel refurbishing, as you will be given all relevant training beforehand. To run a franchise with The Wheel Specialist, you will need to employ up to two additional people for support with services, and the training programme also covers training for them too.

The training first covers all operational procedures and processes for the brand’s services, in accordance with their manual. Although as a franchise owner, you are not likely to have to carry out services yourself directly, it can be useful to have knowledge of these skills if necessary.

Did you know?
The Wheel Specialist has outlets available across the UK
The Wheel Specialist
Request free information in just 60 seconds!
Take the first step in becoming your own boss!
By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.

The course will also cover all essential business administrative aspects, such as understanding the brand’s core sales process, after sales support and supply chain management. This will cover detailed information about how to order parts and supplies, and a list of suppliers. You will also be led through important information about managing the workplace, such as ensuring health and safety and sustainability issues, and appropriate conduct at work.

The programme will also give you insight into marketing and lead generation strategies, accountancy, tax and growing your business.


What does the franchise package with The Wheel Specialist include?

The franchise fee and additional management fee charged covers all core aspects of running the business. Your fee will cover the cost of training yourself and up to to two employees, which The Wheel Specialist can help recruit. You will also be given complete access to all manuals and relevant training materials, as well as their bespoke CRM system, used to manage payments, supply order and manage customer sales in a smooth and efficient way.

The Wheel Specialist will also provide help with an initial marketing campaign in your local territory to raise awareness, and you will receive continued support services from the franchise team. The Wheel Specialist help provide a centralised sales and marketing advice service for franchise owners, with regular progress reviews and on-site visits carried out, to provide support, advice and quality checks.

You will also be kept informed of research and advice into new technologies and products, and have continued support to help you grow your business.

The brand also holds regular annual conferences, which provide franchise owners the chance to meet and network, as well as exchange useful information, and gain insight and knowledge into new areas of development.


What market opportunities can you expect as a The Wheel Specialist franchisee?

The automotive industry in the UK is enormous, worth over £82bn in turnover, and the growing trend in alloy wheels means there is a huge market available, for businesses to provide services to both consumers and commercial customers. As a well established and trusted brand, The Wheel Specialist has gained a strong reputation of trust, knowledge and reliability, and has a national presence across the country.

Existing franchisees have found that they have been able to earn a great income from the outset of launching their businesses, with a huge demand present for their services, and the franchise can offer a great way to enter into the successful and thriving automobile industry.


How can I get started?

To start a franchise with The Wheel Specialist, first contact them by filling out the enquiry form on this page, and arrange an intial call back to discuss the process with the franchise team.

Enquire Now

Send a free enquiry to The Wheel Specialist for further information!

Enquire Now

Send a free enquiry to The Wheel Specialist for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.

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