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About Chicken Cottage
Chicken Cottage is a fast food restaurant that has the heritage and familiarity of a large chain but believes it has more in common with an independent restaurant, thanks to the team that work there and the values it was built on.
The first Chicken Cottage restaurant was opened in Wembley, north London in 1994 with an immediate goal to create a product with a unique taste. A memorable logo and a strong brand identity meant it grew quickly, despite a large number of fast food restaurants already in existence. The menu focuses on food that is fresh, appetising, Halal, convenient and affordable.
How does a Chicken Cottage franchise cost and how does the franchise model work?
For an estimated upfront investment of around £200,000, franchisees can set up a Chicken Cottage franchise unit selling fast food and beverages. This amount includes everything from fitting out the shop to all furniture but excludes the cost of catering equipment and acquiring the actual unit.
As the business is tried and tested, all franchisees need to do is follow the Chicken Cottage guidelines. Franchisees are trained to become managers of their units and do not need previous experience, as the company’s franchise team ensures individuals are guided every step of the way.
Chicken Cottage encourages its franchisees to be involved in their operation, so will require dedication and commitment. A store run by its owner has lower costs and therefore a higher profit margin than a store run by a manager employed by the franchisee.
The Chicken Cottage business model ensures franchisees do not have to sacrifice quality or standards to make a good living. A strong, positive brand identity has raised the company profile in an increasingly competitive market.
What locations or territories is Chicken Cottage looking to operate in?
Chicken Cottage is currently seeking mixed-use projects in retail, leisure, residential, office and other high-density metropolitan areas, entertainment centres and shopping centres in certain areas of the UK. The brand prefers to open outlets in areas where the local population exceeds 50,000 in the immediate trading area.
Why is a Chicken Cottage franchise a good investment?
Chicken Cottage is a good investment for many reasons, a major one being that it costs half the price of many other equivalent franchises.
Consumers seek quality and value for money and Chicken Cottage meets these demands. Rising above the traditional ‘fast food joint’ image, the company likes to think it provides a more discerning dining experience in both its product offering and the ambience of its outlets.
Chicken Cottage continually invests in research and development to improve and broaden its product offering, as well as heavily marketing its brand. Both management and franchisees share the cost of this, as well as the rewards and benefits such work brings. The original pioneers of the Chicken Cottage concept have carried out extensive research and have tested products and ratified a sound business model so that franchisees can benefit.
By anticipating customers’ changing needs and reacting to cultural trends, Chicken Cottage has seen rapid growth in the number of its restaurants around the world.
Where in the UK is the franchise based?
Chicken Cottage’s head office is in Croydon, south London.
What support and training do Chicken Cottage franchisees receive?
Chicken Cottage’s comprehensive in house training takes place at its head office in Croydon. It comprises a minimum of four weeks’ in-store training and a day at the Chicken Cottage franchise support centre.
Administrative and marketing support is provided on an ongoing basis, while the franchisor organises regular franchise forums, at which different guest speakers give presentations about a variety of business topics.
What are the Chicken Cottage franchise terms of agreement and renewal?
The initial franchise agreement is for 10 years and is renewable subject to negotiation.
How popular is the fast food sector right now?
Food is a necessity for life and so the fast food industry is a lucrative business that will always generate a profitable income, particularly for brands such as Chicken Cottage, which attracts customers from all walks of life.
Research has indicated that fast food is increasingly recognised as an important food option for leisure or convenience purposes. Even in times of economic uncertainty, people still want to eat out, if more economically. Chicken Cottage fits the bill in this respect as meals are low cost and it is still possible to have a good evening out with friends without it costing the earth.
How can I get started on setting up my own Chicken Cottage franchise or finding out about Chicken Cottage franchises for sale?
By completing the enquiry form on this page, you will be indicating a no obligation interest in hearing more about the Chicken Cottage franchise opportunity and a member of the team will contact you and will supply you with an application form to complete.
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Send a free enquiry to Chicken Cottage for further information!