Food & Drink, Fast Food, Take-away
Chicken Cottage is a UK fast food operation and rapidly-growing franchise which specialises in fried chicken. The ethos behind the food it serves is that it all must be fresh, appetising, Halal, highly convenient and affordable. This has proved to be a recipe for success for the brand, with multiple restaurants now found across the UK and overseas.
The origins of Chicken Cottage stretch all the way back to 1994, when its first restaurant was opened in Wembley, North London - this was when the original concept was formulated, and an appetite for its fare developed.
The brand started its franchise journey the same year, and now has 90 stores operating throughout the UK. Currently the stores are mainly located in and around London, but additional outlets can be found in Wales, Scotland, mainland Europe, Africa and the Middle East.
The brand is now owned by TI Global Holdings Ltd. As part of the acquisition, construction of a new and rebranded corporate store is underway in Kuala Lumpur, Malaysia.
The Chicken Cottage brand is currently looking to continue its expansion project in the UK and overseas. For an estimated upfront investment from £150,000, interested parties can set up a Chicken Cottage franchising unit. This figure covers shop fitting - including all of the furniture, signage, etc - but excludes the cost of equipment and acquiring the unit itself.
The brand states that average set-up cost per store ranges from £200,000 to £250,000, with a franchisee fee of £15,000 to £30,000, depending on the shop size. Those interested in a master franchising role need to pay a fee of between £350,000 - £1m, with the cost dictated by area, population and number of branches.
Aside from the financial aspects, Chicken Cottage management requires prospective franchisees to have skills, full-time commitment and a strong interest and passion in the brand. All franchises have a minimum duration of 10 years.
Chicken Cottage’s dedicated support team works tirelessly to assist and guide its franchisees, providing in-house training and regular Franchise Forums, where different speakers give presentations on a variety of brand-related topics.
Franchisees receive a minimum of four weeks worth of in-store training, administrative support, product and loss management, legal support, HR and corporate strategy support, business development, performance support and monitoring, IT infrastructure, advertising and promotions, and a day at the company’s franchise support centre.
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