Salaid

About Salaid

What is Salaid?

Salaid was founded in 2016 in Germany as a fast food outlet with a difference. The brand offers a variety of ready to eat salads, specially made dressings and toppings and other healthy meals, including its innovative ‘choproll’, which combines a salad with a burrito.

As a family-based company, the brand draws upon 30 years of family recipes to provide tasty and attractive dishes that are both healthy and appealing. As a fresh alternative to many other current fast food options, a franchise with Salaid can be a great opportunity for anyone looking for something different in the food sector.

What is the USP for a Salaid franchise?

Salaid stands out in a competitive market by offering customers fresh food with a healthy focus.

The brand is able to tap into emerging food trends, including the growing preference for plant-based, vegan and vegetarian options, superfoods and more. This is combined with destination breads and other ingredients, adding a diverse range of tastes and options. As the brand does not offer any hot food, franchisees have much greater flexibility with location and set up and there is no cooking required on the premises of the business.

Ingredients are chosen to be seasonal, with over 50 options to pick from, ensuring that customers always have the option to choose something different and tasty.

With an efficient preparation process and a live kitchen theatre to enhance the customer experience, the brand offers an appealing and exciting alternative to current options in the fast food market.

Where can you find franchise territories in the UK with Salaid?

There are options to find a territory for a Salaid franchise all across the UK, as it is a newly emerging brand.

How much do you need to invest to start a Salaid franchise?

The investment required to start a Salaid franchise can vary depending on the location and size of the outlet, but the brand estimates that it can cost roughly between £205,000 to £250,000. This would include the initial franchise fee, as well as costs to refurbish and stock an outlet.

What kind of financial support can you get to help with starting a Salaid franchise?

While Salaid does not provide financial support for franchisees, it may be possible to get some financial help to start a franchise with the brand from most major high street banks and lenders.

The brand has a good relationship with many major banks, including HSBC, Lloyds and NatWest, who may be able to provide funding for up to 50 to 70 per cent of the total amount required for the business. You will be required to put together a well-considered business plan and will need to demonstrate access to funds to cover the remaining amount required to start the business.

What sort of experience or background should you have to start a Salaid franchise?

To start a franchise with Salaid, you should have some prior experience as a food operator in the UK already, ideally in the fast-food sector.

Did you know?

Salaid has outlets available across the UK

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It can be helpful to have an interest in healthy eating, as this is an important part of the brand identity, as well as an interest in current food trends and developments. You should also have excellent team management and leadership skills, to support all staff members well and help the business thrive.

An interested franchise partner should also be a committed and strongly motivated individual, with the drive and business acumen required to succeed.

Salaid would ideally welcome potential franchise partners who would be interested in opening multiple outlets in the long term and there may be the potential to expand across multiple territories or establish a master franchise.

What kind of training or support will you get with a Salaid franchise?

Salaid provides an extensive amount of support and training for all its franchisees to ensure they can provide the best customer experience. This includes support and advice on the set up of an outlet and guidance on key points such as seating and store design, ensuring that it is in line with the brand’s key values. Once the franchise is set up, the company also provides branded uniforms and materials to staff to create a professional and appealing identity.

Salaid also helps with practical training on the preparation and serving of its products, sourcing quality ingredients and creating a consistent experience with every product. The brand provides marketing and business administration training and the team is always on hand to answer queries or resolve issues as they emerge.

What kind of business opportunities are there with a Salaid franchise?

The brand provides a great opportunity to start a franchise business in the food industry and is backed by one of the leading brands in the sector, HERO Brands, which has already helped to launch other successful franchise operations in the country.

With a wealth of experience in establishing franchises, any potential franchisee would greatly benefit from the help and support offered by the business to develop the brand and gain success.

The fast-food market is a rapidly growing and competitive one, worth over £15 billion. It is heavily dominated by common foods such as sandwiches, burgers and pizzas and with changing awareness of healthy eating by consumers there is a strong desire for healthier but equally convenient fast food options.

By focusing on freshly made dishes with appealing and tasty ingredients, the brand presents a great opportunity to potential franchise owners who want to grow a new and exciting business.

How to get started

To find out more about starting a franchise with Salaid, register your interest in the brand by completing its online enquiry form. You will then be able to discuss franchise opportunities and potential territories with a member of the Salaid team and decide if the brand is a good fit for your goals.