Bargain Booze is a group of off-licence and convenience stores selling discounted alcohol, soft drinks and e-cigarettes
Food & Drink, Retail
£ 25,000 - £ 100,000
Bargain Booze is a group of off-licence and convenience stores selling discounted alcohol, soft drinks, and e-cigarettes. The company was established in 1981 and formed part of the Conviviality Retail chain of convenience stores.
Subsequently, Bargain booze was bought by Bestway which was founded in 1976 and, at the time of the buy-out, was the eighth largest private company in the UK.
The success of the business lead to the launch of the franchise network in 1988 and the company now claims to be one of the leading and largest off-licence and convenience store groups in the UK.
Bargain Booze offers customers discount prices on a range of market-leading alcoholic beverages including lager, beer, cider, spirits, wine, shots, alcopops, soft drinks, snacks, confectionary, and e-cigarettes. These products are available both at Bargain Booze stores and online via its website.
The Bargain Booze franchise provides customers with low prices, quality goods, a wide range of products, convenience, and high levels of customer service. Bargain Booze looks to its franchise holders to provide all of these services.
All you need to do is contact the head office by filling in the enquiry form on this page to kickstart your franchising journey with Bargain Booze. A team member will then contact you for initial discussions before guiding you through the application process, should both parties opt to go ahead. Before committing, you must be sure that you and a Bargain Booze franchise are a good fit.
Before you can be granted a franchise, you would have to meet several requirements:
1. Premises: Given you would be opening a retail store or shop, you need suitable premises from which to sell goods and where the stock can be displayed and stored. Bargain Booze will offer advice regarding premises location and size.
2. Licence: Given you will be selling alcohol, you or a staff member must hold a Personal Licence so that you can do so legally. To qualify for a licence, you must be over 18 and hold a licensing qualification such as the APLH License / Level 2 Award. Applications are made through the responsible council, and the relevant qualification courses are offered by a multitude of organisations nationally.
3. Checks: You must also get through a Criminal Record Bureau (CRB) or a Disclosure and Barring Service (DBS) background check.
All of these must be in place before you will be permitted to trade as a Bargain Booze franchisee.
The initial investment or deposit portion is £10,000. The full cost of a franchise is £25,000 + VAT to £100,000 depending on the location of your store. This fee includes set-up costs, marketing fees, etc.
In addition, the group has agreements with Royal Bank of Scotland and NatWest to offer financial assistance to franchisees in order to launch their businesses.
In addition to a licence to trade under the Bargain Booze brand and the backing of the reputation and national marketing of the group, you will receive:
Training: This will take place both at the head office in Crewe and in your own store. The training covers operations, using the provided Electronic Point of Sale (EPOS) system, and marketing.
Support: Head office will provide you with assistance with setting up your new store pre-opening, the day-to-day running of your shop, merchandising, marketing, computer backup, and legal advice.
Technical: You will be supplied with an EPOS system that will make the sales and financial management of your store far easier.
Operational and financial: As a franchise holder you will be able to source up to 10 per cent of your goods from outside the company and will receive a 4 per cent rebate on spending within the group.
Paperwork is kept as simple as possible, and you will be given 21 days credit on all your orders.
Any other matters, if applicable, will be discussed with you as your application progresses.
No, you don’t need retail industry experience. However, business and customer care experience are hugely beneficial for your franchise to become successful.
As mentioned, what you do need are premises. If you don’t already have a shop you must locate and rent suitable premises. You also must either have the required capital or qualify for financial assistance to fund your Bargain Booze franchise venture. Finally, if you don’t have the necessary qualification you need to obtain one so that you can apply for a Personal Licence.
Failure to meet these practical, financial, and legal requirements will render your application null and void.
There are in the region of 800 stores in the Bargain Booze franchise network. They are located throughout the UK.
You would have to enquire directly with the franchisor in this regard.
There are several factors that impact on earnings including store location and how well a franchise is run. However, the company suggests that the projected profit in year one is £80,000 increasing to £120,000 in the second year.
As with any business and franchise, income is not guaranteed as it depends on several factors. In large part, the success – or lack of it – is the responsibility of each franchisee.
The delay will be with (a) finding the right premises for your new Bargain Booze shop, (b) attending a course to get an APLH License / Level 2 Award, and (c) obtaining a Personal License. Depending on which licensing authority you must go through, the Personal Licence will be issued anywhere from one week to three months.
Once all the practical and legal requirements are in place, you should start earning from the first day the doors of your stores are open.
You will benefit from the weight of a well-known brand behind you and the national marketing the group carries out. The need for any additional marketing or sales activity will be discussed with you during initial discussions.
You will have to pay the fee for the training course you attend, the +- £37 council charge for the Personal Licence, and – possibly – approximately £25 for the CRB check.
While these are one-off costs, you will also have monthly overheads such as rent, stock purchases, insurance, wages (if you have staff), and other routine operational costs such as cleaning products, telephone charges, etc.
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