A franchise providing promotional products, marketing services, digital marketing and custom apparel company
Print & Promotional Services, Promotional Items
Fully Promoted is a US-based promotional products, marketing services, digital marketing, and custom apparel company.
The globally franchised business offers an opportunity for entrepreneurs looking to break into the promotional products and marketing sector. The company has spent years developing a strong reputation as a one-stop shop for promotional products of all kinds.
Embroidered uniforms, T-shirts, mugs, pens and matching event apparel, such as customised bags or hats, increases brand recognition and supports promotional campaigns of any size and in any industry sector.
Fully Promoted, based in West Palm Beach, Florida, was formed by father and son team Roy and Ray Titus, who built on the brand’s immediate success by expanding the business and developing new products.
Known as EmbroidMe for the first 16 years, in 2017 the brand name was changed to Fully Promoted to reflect the company’s new service offerings of printing and digital marketing on top of its tradition custom apparel and promotional product range.
The Fully Promoted brand is a part of United Franchise Group, established in 1986 with its sister company, Signarama.
Currently, there are more than 300 Fully Promoted stores in more than 11 countries worldwide.
While the company headquarters remains stationed at its original base in West Palm Beach, Florida, the brand has a global presence. Fully Promoted has hubs in Canada, Australia, Europe and Africa and is looking to open franchises in the UK.
Fully Promoted offers a high level of expertise and customer service, delivering quality products and services to raise a company’s profile within budget and to deadlines.
As well as providing a wide range of promotional clothing and other products for businesses large and small, franchisees can offer other valuable services. Clients are supported in revamping their web presence with digital marketing expertise.
Franchisees come from a variety of backgrounds and are trained in providing a range of services to businesses in their territories.
Fully Promoted is a turnkey franchise, meaning all equipment, hardware, software, fixtures, and furnishings are included in the franchise package. The company conducts extensive research and demographic studies of the area to assist with site selection, helps you negotiate your lease and coordinates outlet layout.
The cost for each franchise varies, but expect to spend approximately £120,000 initially. This includes the £38,000 franchise fee, as well as equipment and other essentials.
Fully Promoted is looking to expand across the globe from small towns to big cities.
With Fully Promoted, what began as a small, family-owned business quickly became a large branded products and marketing services franchise with retail stores around the world.
As a business-to-business brand, its well structured and proven promotional products business model has been built to maintain a strong customer base in virtually any economic condition.
Technology is allowing the promotional sector to expand into new areas and offer a wide variety of products. With the advent of affordable 3D printing for example, promotional products are only limited by a customer’s imagination, while improvements in screen printing and embroidery techniques mean franchisees can offer an ever wider array of clothing options.
In terms of choosing to invest in Fully Promoted, the company’s decades of experience is advantageous in many ways. If you have never owned a franchise before, the team of experts at head office will guide you through the transition. From the moment you sign the franchise agreement, you will have an entire network behind you to train you on the company’s systems, operations, and policies.
The company headquarters is in West Palm Beach, Florida.
Extensive training is designed to provide franchisees with a solid business plan to succeed in the industry without previous experience needed.
The five-week training programme features specialised phases, including a two-week introductory training programme at Fully Promoted University, located at the company’s corporate headquarters. Most of the time, travel and lodging expenses are covered and franchisees will learn the business in terms of production, advertising, marketing,
bookkeeping and scheduling.
fter the initial two weeks of training, franchisees receive an additional three weeks of training at their store location. Operations and marketing experts will advise and assist franchisees with setting up their store, as well as how to implement Fully Promoted’s proven marketing programme.
Fully Promoted offers continuous franchisee support after initial training. The company arranges regional meetings, further training sessions and franchisee conventions, so that the network can stay abreast of all the latest developments in the embroidery and promotional product sector.
Research into the sector reveals the promotional merchandise industry market in the UK is worth more than £1bn.
There has been steady and continual growth in the UK and Ireland promotional merchandise market, according to the British Promotional Merchandise Association.
Every type of business can benefit from extending its brand. By placing the company name, logo and contact information on a promotional item, businesses can reach further with their advertising.
Branded, promotional products have a huge reach and impact, with research showing that after receiving a promotional product, 85 per cent of customers say they do business with that company.
Meanwhile, 89 per cent of customers can recall the advertiser on a promotional product they received in the past two years. This is due in large part to the desire for businesses and industries to extend the reach of their brand, be it through custom embroidery, promotional products, personalised gifts or other marketing strategies. The drive for companies to spread the word about their brand is constant and this industry can therefore count on repeat, often long term, business partnerships.
If you are ready to take on the challenges of business ownership, investing in a franchise might be the right choice for you.
Complete the enquiry form on this page to express a no obligation interest in hearing more about the opportunities on offer from Fully Promoted. One of the company’s franchising experts will then be in touch to discuss possibilities in your local area.
New articles added every week
Hand picked franchise opportunities just for you
First class help and advice for franchising and business
We have the industries best contributors on board
Inspiring and insightful franchise case studies