The thinking behind the move is to spread the word about their home care, whilst also giving back to the community they serve
Blossom Home Care Harrogate & Ripon franchisees Darren and Carri are taking their business to new heights by spearheading several sponsorship initiatives.
The first sponsorship initiative they have undertaken is for the Ripon Races, which has hosted prestigious horse racing for more than 300 years and is a much-loved institution in the area.
The business’ sponsorship will run throughout the 2023 racing season and see their franchise advertised on the big digital screen at the course, and in half-page advertisements in all race card booklets. Large banners will also be hung inside the paddock and near the finishing line for maximum coverage.
Darren and Carri will also be naming and sponsoring two of the races in June and August, before presenting winning jockeys with prizes. As part of the sponsorship package, they will receive race tickets which will be donated to staff, clients, and charity raffles.
The second initiative is for the benefit of Ripon Cathedral, a magnificent church and hub of the local community that attracts over 100,000 visitors each year. The initiative supported the Coronation Beer Festival which took place on the bonus May bank holiday and saw the franchise receive online and social media coverage in return for sponsorship of the event.
The final sponsorship is of their local golf club and includes advertising Blossom Home Care Harrogate & Ripon on digital advertising and tee boxes that see some 20,000 rounds per year. In return, Darren and Carri will receive vouchers for high-value golf days, which will be used as raffle prizes for great causes in their area.