Esquires Coffee has become the first high street coffee franchise to go fully Fairtrade on its espresso-based drinks range.
Says managing director Peter Kirton: “This is the first in a long line of commitments we have made, and are making, to ensure we show respect to all involved in making our business a success - our suppliers, our staff and our customers.
“Fairtrade is about more than just the price you pay for the product, it’s about creating long-lasting relationships and investing in communities. This creates a self-sustaining and higher quality growing environment, with the expertise and technology needed for progression.
“By recognising our responsibilities and helping to support the farmers and cooperatives that supply the raw beans, we are also ensuring a quality product that will continue to deliver the best cup of coffee to our customers.”
The Fairtrade Mark guarantees farmers a fair and stable price for their products and guarantees extra income for farmers and estate workers to improve their lives.