A director of Franchise Brands since 2008 when the group was established, Choudhury (pictured) has over 25 years’ experience in finance and corporate strategy.
She will be heading up the group’s search for acquisitions, following its announcement of a potential initial public offering on the AIM market of the London Stock Exchange.
BACKING
Franchise Brands is the holding company for a number of franchise businesses, including ChipsAway International and Ovenclean, and is backed by industry veterans Stephen Hemsley and Nigel Wray.
“I am looking forward to meeting colleagues in the franchising arena to see if the combination of Franchise Brands’ capital and expertise can assist other franchise businesses with their expansion plans,” Choudhury says.
“Of particular interest are businesses in the business-to-consumer service sector, but the key criterion for an acquisition prospect is a compelling proposition from which franchisees can be successful.”
Hemsley says Franchise Brands’ ideal investment opportunity would be a business that has successfully established itself, but where there is significant potential to grow the network.
PROFITABILITY
“Franchise Brands has a lot to offer franchisors,” he adds.
“If they are passionate about their business and are fully engaged with our vision, they will fit well with Franchise Brands and mutual profitability can be enhanced as a result.”