The brand now has over 130 restaurants worldwide as it continues to bring the GDK experience to more locations across the globe
German Doner Kebab (GDK) has made a new appointment to its leadership team to support the brand’s ambitious growth plans.
Dr Thorsk Westphal has joined as chief marketing officer amidst the organisation’s plans to open 106 new GDK restaurants globally in 2022.
Prior to his arrival at the fast-casual brand, Thorsk has had 20 years of experience in senior marketing roles at Yum! Restaurants International, Reckitt Benckiser and L’Oréal.
At Yum! Restaurants International, he played a key role in driving the growth of KFC in Germany, Switzerland, Austria and Denmark. Thorsk achieved this by driving double-digit system sales growth and same-store sales turnaround.
He said: “I am thrilled to be joining German Doner Kebab in my new position as chief marketing officer. GDK’s global ambitions perfectly align with the type of scale-up work that I really enjoy carrying out. I cannot wait to get started and help push the brand to the forefront of the global market as the fast-casual brand of the future.”
Imran Sayeed, CEO of GDK International, added: “We are delighted to be welcoming Thorsk to the GDK family. He has consistently delivered commercial results throughout his career and has experience driving growth in the food and beverage industry. He will be instrumental in our international expansion plans having worked across the world and will further reinforce GDK as a game-changing brand.”