Clarriots: Going The Extra Mile

Successful franchisees all have one thing in common - a desire to be the best at what they do. Hardworking, driven and determined individuals who are happy to work with Clarriots Care to build a reputable business quickly enjoy the rewards of success in the homecare industry.

But what is it about successful people that allows them to achieve greatness? In the words of the Greek philosopher, Aristotle: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Know-How

Clarriots looks for these attributes in franchisees because the company knows if you can describe yourself in these ways, it can guide you to success in business. As a Clarriots franchisee, you’ll be supported throughout the life of your franchise to ensure you have the tools and know-how to market and build your business to exceed your expectations.

When James Carratt, managing director of Clarriots, was asked for one word to describe what differentiates Clarriots from the competition, he replied: “Passion”.

He added: “Passion to share our knowledge of, and expertise in, delivering world class care, but also passion for the success of every one of our franchise owners. Many people will say this, but my team are willing to go the extra mile for Clarriots.

“I’ve worked in every role at Clarriots in the past eight years and my knowledge on how each area of the business works makes it easier to review different areas and develop them. If there was a shake-up of the industry, we would be able to react quickly, as my support team take the same journey as I did - working in all areas of the business during their training.

“I believe this gives us a huge edge over the competition, as the team of professionals we have supporting our network understand what it take to be successful.”

Clarriots helps franchisees grow successful businesses in five ways:

• Its dedicated support team works with you every step of the way.
• Clarriots’ expert marketing team can assist you in creating a strong presence in your local media by providing articles to issue for editorial, imagery and bespoke adverts.
• You’ll get the chance to be involved with national PR campaigns, as Clarriots gives you all the professionally designed material you need to promote your own charitable events.
• Clarriots has online marketing covered. You will have your own personalised website in order to benefit from the company’s online marketing campaigns.
• Free targeted marketing. Using its bespoke customer relations management software, Clarriots will organise two email campaigns a month aimed at potential and current clients.

Easy Decision

Zahir, Clarriots’ franchise owner in Birmingham North, says: “I met and spoke with a number of different care providers at The National Franchise Exhibition in Birmingham in the autumn of 2015. In the end, choosing Clarriots was a relatively easy decision to make.

“James Carratt is a visionary and somebody who is unwavering in his commitment to provide the highest quality of care. You can see his values reflected in every single member of his team and the benefit to an organisation when these fantastic values are practiced and filtered down from the very top.

“I believe Clarriots has the potential to change the landscape of the care industry.”