The personal stylist and colour analysis expert hopes to create up to 100 new jobs after announcing plans to increase its UK franchises to 200 in the next five years
Established in 1985, House of Colour successfully shifted the perception of the business from the 1980s image consultant to contemporary, entrepreneurial colour and style consultants. In the last 12 months, the franchise has attracted 18 new franchisees in the UK and 13 in the US alone.
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In addition, its UK franchisee revenue is up by 12 per cent compared to last year, while there have also been new product launches and a recent strategic alliance with Park Lane Jewellery.
Helen Venables, managing director of House of Colour, said: “It is a difficult economic environment for many businesses but luckily we have been growing in tandem with the burgeoning lifestyle and health industries. We offer a potentially high-income business model with several lucrative income streams, including colour analysis, styling, makeup classes and over 350 makeup products. We have been attracting new franchisees who want to be ambitious business builders, whilst still maintaining a good work/life balance.”
She continued: “The creation of discovery days, both at our HQ in Watford and across the country, have been a huge success by allowing potential franchisees to meet the team and receive more information about the business. Our marketing has also been stronger than ever which is vital in this financial climate and new data collection technology has been brought in to better serve the clients with clothing recommendations.”
The stylists go through professional training, including colour analysis, the language of clothes, the psychology of styling, dressing for real life, why image is still important, capsule wardrobe, a personality assessment, the history of dressing and full marketing training to support the successful launch and growth of a House of Colour franchise.
House of Colour’s most successful franchisee in the UK, Claire Bannister said: “I have been growing my business year on year by making sure that I look after my clients, take advantage of being a franchisee by continually enjoying training and marketing opportunities from my franchisor and taking care of my own business and personal needs. I couldn’t love my job more!”
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