During 12 months to June 30, leads increased by 37 per cent compared to previous year
Ovenclean is celebrating the most successful 12 months in its 27-year history, citing the UK lockdown and a surge in home cooking as reasons for a record number of leads generated for franchisees.
Revamped branding and an increase in social media and digital marketing activity also played a part, according to the company.
In the year to June 30, leads increased by 37 per cent compared to the previous 12-month period and for the first six months of 2021 leads were up 69 per cent in comparison to the same period in 2020. This equates to an average of £3,000-£4,000 worth of customer enquiries per franchisee per month.
Ovenclean marketing director Robin Auld says: “We’re delighted to be able to celebrate such fantastic results for our franchisees, especially given the wider economic climate and the impact the pandemic has had on so many industries.
“In our case, COVID-19 restrictions saw people invest the money they were saving from commuting and socialising into their homes instead, as they wanted to improve their living spaces, which suddenly had to become multifunctional.
“Because people couldn’t eat out, inevitably their ovens got used more, meaning they got dirtier more quickly.
“Additionally, many people who previously had a lack of interest in cooking used the spare time lockdown granted them to experiment in the kitchen.”
Encouragingly for Ovenclean franchisees, even as lockdown has eased the company has continued to see record numbers of leads from customers, who have discovered the service in the past year and now never want to go back to DIY oven cleaning.
“These people are so impressed with what we can offer, they’re recommending us to their friends and family,” Robin adds.
“We’re so pleased when we see this happening because it’s testament to the hard work our specialists put into their role.
“Since returning to work after the first lockdown, our franchisees have ensured the public’s homes can be a place of sanctuary rather than stress, while adhering to all safety guidelines.
“I want them to know their hard work and dedication is recognised and appreciated.”
Ovenclean currently has over UK 100 franchisees who clean all domestic oven brands and models, including electric ovens, gas ovens, ranges, microwaves, hobs, extractor fans, and also barbecues.