Prontaprint, the print-on-demand franchise, scooped the ‘Best Overall Marketing Campaign’ award at the 2007 Franchise Marketing Awards last Friday.
More than 400 guests enjoyed a gala dinner at London’s Marriott Hotel for the announcement of the winning companies, whose investment in marketing and creativity has contributed significantly to the industry’s continuing development.
Ten awards were presented in total. As well as Prontaprint, other winners included:
• Best Website: Urban Planters
• Most Innovative Marketing Campaign: Gymboree
• Best Franchisee Launch Programme: Blazes
• Best International Franchise Expansion Programme: Cartridge World
• Best Recruitment Literature: Your Move
• Best PR Campaign: NBC Bird and Pest Solutions
• Best Advertisement: Thresher Group
• Most Creative Exhibition Stand: Totally Dynamic (Franchising)
• Franchise Recruitment Team of the Year: Select Group
Now in their second year, The Franchise Marketing Awards are held in recognition of the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment.
The awards, judged by an independent panel of experts, recognise and reward companies that have raised their public awareness and, as a result, achieved sustainable growth.
Says David Tuck, Franchise Sales Manager of Venture Marketing Group, the award’s organiser: “The franchise industry is one of the most dynamic and fastest growing in the UK, comprising talented and motivated individuals who go to great lengths to promote their business offerings in a highly competitive market.
“The Franchise Marketing Awards are about giving recognition to the creativity of companies and individuals who gain the attention of the world through innovative marketing.”