Starting out on a fitness journey is a deeply personal commitment, and many of us find ourselves making excuses as to why we aren’t putting ourselves first, writes Hitsona
Steve Covus, the newly crowned World Champion Life Changer in the Hitsona franchise for 2023, understands the struggle of translating motivation into action, and is dedicating his time to make fitness accessible to busy parents and professionals. In 2020, he opened his first studio in Elizabethtown, driven by a passion to bring Hitsona to America and begin positively impacting the lives of the people in the community of Elizabethtown.
Steve’s approach is a change from the conventional fitness narrative used by generic gyms. His mission, shared by partner Holly Evans and driven by the Hitsona brand, is to create a space where individuals, amidst the challenges of work and family, find both physical and mental well-being. Their collaboration evolved from member-and-coach dynamic in Elizabethtown into a successful business partnership.
November 2023 marked a milestone as Steve, this time with Holly, expanded his influence with a second studio in Bardstown. This expansion is the perfect example of Steve’s dedication to widening his positive impact on more lives. Together with Holly, they have created a supportive community that extends beyond workouts, also focusing on mental and emotional resilience for their members.
Steve’s recognition as the World Champion Life Changer 2023 in the Hitsona franchise is a testament to his influence. His story is inspirational, showcasing resilience, passion, and the potential for positive transformation through a new way to enjoy health and fitness, proving that with dedication and a commitment to others, we can create a healthier and happier world.