Subway has been presented with a ‘Brand to Watch’ award at the Superbrands Awards 2006.
The Superbrands Organisation, which presents expert and consumer opinion on the UK’s strongest brands, introduced the Brand to Watch award for the first time this year.
An independent council, made up of 18 industry experts, rated Subway as one of the brands that has, throuch exceptional marketing and communication strategies, positioned itself as a significant challenger to established rivals.
Says Stephen Cheliotis, Superbrands Chairman for 2007: “Subway’s vision has taken it from one man’s idea to a multi-national franchise and leader in its sector.
“Although Subway is a globally recognised and loved brand, its commitment to satisfy consumer needs across a much wider spectrum remains its focus. This has enabled Subway to develop an undisputed reputation of a trustworthy brand and is definitely a brand to watch for 2006/07.”