The boutique fitness studio will be part of the Qbic hotel development on Deansgate
The new site will operate alongside a further location at the North Pavilion in Circle Square where TRIB3 is building its global headquarters. Both stores are due to open in June.
Situated on the lower ground floor of the hotel, TRIB3 Manchester Deansgate will have a standalone entrance for customers to use as well as being accessible via the hotel for guests wishing to take advantage of a high-intensity workout class during their stay. Featuring a 48-spot studio, onsite mixology bar and signature industrial-luxe design, the Manchester Deansgate site is the first-ever TRIB3 store to be located within a hotel and is the first store for one of the brand’s founding franchisees, Katie Kopka.
Katie, who plans to split her time between Manchester and her home in Reading, said: “To be opening in such an amazing location in the heart of Manchester is a dream come true and I feel the TRIB3 brand and in-store experience will really resonate with the Deansgate community. Our partnership with the Qbic team means we can assemble some really exciting offers that make us stand out from the competition in terms of the experience and value we can offer our customers.”
CEO and founder Kevin Yates added: “Naturally, it’s exciting to keep realising the potential of the TRIB3 business model in new ways and to fit out our first hotel-based store but it’s also great to find partners like Qbic who share similar values to us, particularly around sustainability and customer experience. I am also delighted to see Katie getting ready to open the doors to her first studio in what is undoubtedly one of the best locations in our network. She’s been on the journey with us from the initial fruition of the deal with the Qbic hotel group when the site was yet to begin construction and obviously, it’s been a long wait because of the events of the last year but this is going to be a seriously unmissable store and Katie brings such passion and energy to the whole process.”
Qbic Manchester is the newest addition to Qbic’s portfolio of hotels that fuse design, sustainability and affordability. “Located in Deansgate, in the heart of this vibrant city, my vision is for the hotel to become Manchester’s most loved hangout offering a home-from-home, an informal workspace, a welcoming base from which to explore this great city. The addition of TRIB3 and its signature three-zoned group workouts, alongside the expansive Motley dining area, will really make us a go-to location” said general manager, Robert Alam.
Upon receiving major investment in 2019 from Allan and Jonathan Fisher, owners of fitness brand Holmes Place, ICON and EVO, TRIB3 is embarking on huge growth plans; the primary focus is on the UK and Spain but the brand already has seven international territories including Finland, Republic of Ireland and the Netherlands. This will be achieved through franchising its unique studio concept as well as a small number of new corporately owned stores in Edinburgh, Southampton and Barcelona, opening this year.