The UK Direct Selling Association has been named European Direct Selling Association of the Year.
The organisation, whose members include companies such as Avon, Kleeneze and Herbalife, won the award at the recent European Direct Selling Association annual conference.
OUTSTANDING WORK
Competing against 27 other national associations, the UK DSA was recognised for its outstanding work promoting and supporting direct selling.
Judges commended it for showcasing the benefits of direct selling via PR campaigns and social media.
The UK DSA team, led by director general Lynda Mills (pictured), was praised for broadcasting positive messages about direct selling and showcasing the industry to new sectors, including people under 25, men and the over-50s.
Its work to support member companies, such as the DSA annual conference, awards, seminars, advice and education, was also highlighted.
“The UK DSA team are passionate about direct selling and we are thrilled to have been named European Direct Selling Association of the Year,” Lynda Mills says.
“Direct selling is booming in the UK, with over 400,000 people involved in the industry, and we are committed to helping both these individual direct sellers and our 60 member companies to thrive.”