As part of its sustained growth, Sides is on course to establish a further 50 locations in the UK
Sides already has a number of sites across the UK, including London, Manchester, Birmingham, Leeds and Southampton. The brand also recently launched its first physical location in February at BOXPARK Wembley. The number of locations is set to increase, with over 50 new Sides sites set to launch for delivery only, and sold exclusively online via major food delivery platforms UberEats and Deliveroo, by the end of 2022.
Virtual Hero CEO, Robin Mehta, said: “At Virtual Hero, we are responding to emerging consumer trends in this fast-growing market and building the virtual brands of the future.
“Our sustained growth in the UK displays the demand for delivery-only fast casual food still exists post-pandemic and our business model allows us to quickly respond to this call across the nation. To close the year with 50 sites in the UK shows how far the brand has grown in its first year and is a testament to the popularity of the Sidemen.
“The Sidemen are representative of exciting and relevant British talent being at the forefront of new trends and the expansion of Sides shows that this collaborative concept not only works but thrives.”
Virtual Hero is on track to bring the great tasting fried chicken brand to all these new locations by July.