The conference, which takes place on June 26-27 at the Heythrop Park resort in Oxfordshire, features a series of keynote speakers, a comprehensive seminar programme and the Franchisor of the Year Awards dinner.
This is the second time What Franchise magazine has been a sponsor of the event - it was the conference’s media partner in 2013.
“Following last year’s success, we are proud to be associated with the event again this year,” says Richard Davies, What Franchise’s group advertisement manager and member of the bfa’s membership recruitment and retention committee.