Salford is the location for the new franchise concept, which was launched by Signarama last year.
Designed to offer a more affordable entry level to the UK signage market, Signarama Light showrooms are fully fitted out just like all other franchise centres, but don’t have any production equipment on site.
As a result, the required building footprint is much smaller and therefore attracts lower rental and business rates, keeping costs to a minimum.
Signage and graphics production is outsourced to national and local suppliers - including existing franchisees in the Signarama network - meaning there’s no need for an in-house production and design workforce.
Franchisees can choose to upgrade to full production facilities as they grow or open a network of Light showrooms that can feed a central production centre.
Aliyyah-Begum Nasser, Signarama’s UK managing director, says: “The Light model is grabbing the attention of aspiring business owners, as well as those already in the sector.
“It opens up the industry to a much wider audience, including younger generations keen to get into business ownership, but previously priced out of the market.”