Marketing and promoting your franchise is important, especially if you are looking for it to expand. There are lots of ways to market your franchise, whether online or offline, attracting potential franchisees is essential. We will walk you through establishing your audience and creating a franchise prospectus to show what you can offer your franchisees. Explore our articles on how to market you franchise locally and find helpful tips on the different mediums you can promote through.
There are four proven ways franchisors help franchisees build an initial client baseFind out more
Nick Strong, managing director of Franchise Intelligence, details the dos and don’ts of promoting your business onlineFind out more
Consider these variables before choosing which networking group to join, Debbie Miles, franchisee with The Athena Network, saysFind out more
Shaun Thomson, CEO of Sandler Training in the UK, shows you how to develop one in your first year as a franchiseeFind out more
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In order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...
It is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However,...
Generally speaking, a lead will be allocated to whichever franchisee covers the area of responsibility in which the enquirer is based. A simple check of the postcode will establish this and...
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