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Marketing & promoting
Marketing and promoting your franchise is important, especially if you are looking for it to expand. There are lots of ways to market your franchise, whether online or offline, attracting potential franchisees is essential. We will walk you through establishing your audience and creating a franchise prospectus to show what you can offer your franchisees. Explore our articles on how to market you franchise locally and find helpful tips on the different mediums you can promote through.
Updated 26 May 2023
Tim Morris, managing director of Cymphony, provides essential advice on why both franchisors and franchisees need to remove barriers and ensure their customers experience smooth customer serviceFind out more
Updated 13 Jul 2022
A practical perspective on franchisor social media training practicesFind out more
Updated 03 Jun 2022
Not Just Travel franchise owner, Lloydie Gardiner, shares his top tips for those thinking about using networking to grow their businessFind out more
Updated 19 May 2022
You don’t need deep pockets anymore when it comes to advertising on TV. Precision targeting can help you not only get in front of the right audience but can also demonstrate your ROIFind out more
Get everything you need to know to start running a franchise. Discover the business model for you and find information covering everything from the legal requirements to how to furnish your franchise properties.
answered by Shelley NadlerLegal director at Bird & Bird
In order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...
Q. As I have a professional marketing background, I would like to know what restrictions are placed on
answered by Vicky WilkesHead of Legal at Aston Villa Football Club
It is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However,...
answered by Brian DuckettFormer chairman of The Franchising Centre
Generally speaking, a lead will be allocated to whichever franchisee covers the area of responsibility in which the enquirer is based. A simple check of the postcode will establish this and...
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