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Marketing & promoting
Marketing and promoting your franchise is important, especially if you are looking for it to expand. There are lots of ways to market your franchise, whether online or offline, attracting potential franchisees is essential. We will walk you through establishing your audience and creating a franchise prospectus to show what you can offer your franchisees. Explore our articles on how to market you franchise locally and find helpful tips on the different mediums you can promote through.
Updated 19 Jan 2021
How to attract new clients by using an engaging loyalty programmeFind out more
Updated 18 Jan 2021
It takes specialist expertise and significant investment to franchise your business. But with the right partners you can get great resultsFind out more
Updated 03 Dec 2020
Public relations plays a key role in franchise recruitment, Mel Betts, director of Grapevine PR, saysFind out more
Updated 13 Nov 2020
Firms need to communicate responsively, clearly and with understanding. Even AI development needs a human in the loop. So, then why are so many businesses happily handing over communication to chatbots and automated systems?Find out more
Get everything you need to know to start running a franchise. Discover the business model for you and find information covering everything from the legal requirements to how to furnish your franchise properties.
answered by Shelley NadlerLegal director at Bird & Bird
In order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...
Q. As I have a professional marketing background, I would like to know what restrictions are placed on
answered by Vicky WilkesSenior Associate at Squire Patton Boggs (UK) LLP
It is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However,...
answered by Brian DuckettChairman of The Franchising Centre
Generally speaking, a lead will be allocated to whichever franchisee covers the area of responsibility in which the enquirer is based. A simple check of the postcode will establish this and...
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