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Marketing & promoting

Marketing and promoting your franchise is important, especially if you are looking for it to expand. There are lots of ways to market your franchise, whether online or offline, attracting potential franchisees is essential. We will walk you through establishing your audience and creating a franchise prospectus to show what you can offer your franchisees. Explore our articles on how to market you franchise locally and find helpful tips on the different mediums you can promote through.

Marketing & promoting FAQs

Get everything you need to know to start running a franchise. Discover the business model for you and find information covering everything from the legal requirements to how to furnish your franchise properties.

  • Q. Could I face competition while running my franchise?

    Author: John Pratt

    answered by John Pratt

    Senior partner at specialist law firm Hamilton Pratt

    When weighing up franchise opportunities, one of the key questions you may have is how competition works within a franchise network. Will you compete with the franchisor or other franchisees? How...

  • Q. How does franchise lead generation work?

    Author: Vicky Wilkes

    answered by Vicky Wilkes

    Head of Legal at Aston Villa Football Club

    If you’re considering a franchise opportunity, one of the first questions you might have is how franchise lead generation works and whether the franchisor will help you find customers. Whether a...

  • Q. As A Franchisee, What Ongoing Fees Must I Pay To My Franchisor?

    Author: Shelley Nadler

    answered by Shelley Nadler

    Legal director at Bird & Bird

    In order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...

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