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Marketing & promoting
Marketing and promoting your franchise is important, especially if you are looking for it to expand. There are lots of ways to market your franchise, whether online or offline, attracting potential franchisees is essential. We will walk you through establishing your audience and creating a franchise prospectus to show what you can offer your franchisees. Explore our articles on how to market you franchise locally and find helpful tips on the different mediums you can promote through.
Updated 09 Sep 2020
An established franchisor reveals the techniques he’s used to build a multi-unit businessFind out more
Updated 02 Sep 2020
Specialist knowledge can help you achieve more punch for your promotional poundFind out more
Updated 17 Aug 2020
At times of crisis, often firms cut marketing altogether but to survive and thrive, now is the time to ‘up the ante’ while your competitors are caught up in their day job, advises Mel Betts, director of Grapevine PRFind out more
Updated 27 Jul 2020
Boost your bottom line with these tried and tested tips and techniquesFind out more
Get everything you need to know to start running a franchise. Discover the business model for you and find information covering everything from the legal requirements to how to furnish your franchise properties.
answered by Shelley NadlerLegal director at Bird & Bird
In order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...
Q. As I have a professional marketing background, I would like to know what restrictions are placed on
answered by Vicky WilkesSenior Associate at Squire Patton Boggs (UK) LLP
It is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However,...
answered by Brian DuckettChairman of The Franchising Centre
Generally speaking, a lead will be allocated to whichever franchisee covers the area of responsibility in which the enquirer is based. A simple check of the postcode will establish this and...
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