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Marketing & promoting
Marketing and promoting your franchise is important, especially if you are looking for it to expand. There are lots of ways to market your franchise, whether online or offline, attracting potential franchisees is essential. We will walk you through establishing your audience and creating a franchise prospectus to show what you can offer your franchisees. Explore our articles on how to market you franchise locally and find helpful tips on the different mediums you can promote through.
Updated 30 Jul 2021
When customer service is done well, it can have an overwhelming impact on the company’s bottom line - and the opposite is true tooFind out more
Updated 21 Jul 2021
Chris Wootton, managing director of Poppies, explains the benefits of fostering brand heritage and the importance of longevity and a good reputation to help franchisees grow their businesses, even when weathering a pandemicFind out more
Updated 07 Jul 2021
Why PR is even more important as we come out of lockdownFind out more
Updated 20 May 2021
Optimising digital marketing, customer experience, and employee engagement were on most companies' to-do listsFind out more
Get everything you need to know to start running a franchise. Discover the business model for you and find information covering everything from the legal requirements to how to furnish your franchise properties.
answered by Shelley NadlerLegal director at Bird & Bird
In order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...
Q. As I have a professional marketing background, I would like to know what restrictions are placed on
answered by Vicky WilkesSenior Associate at Squire Patton Boggs (UK) LLP
It is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However,...
answered by Brian DuckettChairman of The Franchising Centre
Generally speaking, a lead will be allocated to whichever franchisee covers the area of responsibility in which the enquirer is based. A simple check of the postcode will establish this and...
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