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“There’s always a chance to better myself for the benefit of my clients”

“There’s always a chance to better myself for the benefit of my clients”

As well as supporting businesses during the pandemic, Natalie Simms says ActionCOACH has helped her achieve her professional and personal goals

Even in the year that presented the worst economic crisis on record, Natalie Simms had faith in the franchise model that would help her achieve both her professional and personal goals.

Natalie explains: “After a discovery day with ActionCOACH UK co-founder Ian Christelow, I got a feel for the brand and came away with such enthusiasm. Right from the beginning, I had a goal to expand into further territories and although the pandemic threw many things into turmoil, it didn’t impact my plans.”

Building better

In March 2020, the COVID-19 pandemic shook the world. National lockdowns sent business owners into panic mode and increased Natalie’s desire to help as many of them as possible.

“To say I was impressed with the training would be an understatement,” she says. “From the first day, I was blown away by the content, delivery and commitment by the UK Support Team. One of the best things was learning the proven ActionCOACH business growth system from the perspective of a coach and from a client’s point of view too.”

With the lockdown meaning, Natalie wasn’t able to visit clients in person, she concentrated on increasing the social presence of ActionCOACH Winchester, Basingstoke & Farnborough. To ensure she was able to take advantage of every opportunity, ActionCOACH’s Step Up Week gave Natalie all the tools she needed to reach her potential.

“The ongoing support has been amazing,” she says. “Whether it’s with MasterCLASSes, conferences or sales and marketing webinars, there’s always a chance to better myself for the benefit of my clients.”

Climbing confidently

Within six months of launching her business, Natalie had reached her revenue targets and was determined to expand into a neighbouring territory. With five one-to-one clients under her belt, she’s now focusing on extending her reach and making a difference to a larger pool of business owners.

“It’s so rewarding to offer something to cater for all client budgets, with group coaching and one-to-one sessions,” Natalie says. “This versatility is what urged me to take the Firm Builder licence for Winchester - all the stepping stones were in place to help me get there and make it a success.”

Although the pandemic has forced many people to reconsider their plans, it’s been a huge motivation for Natalie. If she could create a success during that time, then under normal circumstances she expects her business to really thrive. By year five, she plans to have a business that works without her, offering her even more freedom and choice.

“ActionCOACH has already made the world of difference to my personal life,” Natalie says. “I’ve swapped 35 years of international travel and a two-hour commute into central London each day for a seven-minute trip to my office and I can work as many hours as I wish.

“I love travelling the world, but I also want to buy my dream home in Hampshire and lead a simple life enjoying the great outdoors. There will be nothing better than living stress-free, knowing there’s still a business creating my legacy. For me, that’s the end goal.”

At a glance ActionCOACH


1993 in Australia. 2001 in UK

Number of franchised outlets:

200-plus in the UK

Location of units:


Investment range:


Minimum required capital:



If you want to be influential in helping business owners transform both their lives and businesses and you’re the kind of person who:
A. Loves learning and helping people;
B. Has enjoyed success in your career, business or a sport; and
C. Is willing to invest if you see substantial returns can be made…
Then find out more by watching the overview video at

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