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Home Care Preferred

Provides domiciliary care services to older people and younger adults with learning difficulties.
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Minimum Investment


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Business Type

Care & Elderly Services

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Funding Support


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Total Investment


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Franchise Fees


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Expected Revenue After 2 Years


About Home Care Preferred

Describing itself as a ‘one-stop shop for care in the UK’, Home Care Preferred provides domiciliary care services to older people and younger adults with learning difficulties or who have suffered brain injuries.

These services include a range of tailored care packages, including hourly care and full-time, live-in support; guidance about accessibility and mobility living equipment; and care-related advice.

Home Care Preferred’s first branch was opened by Ken Whitehouse in 2011 in Winchmore Hill, north London. Ken, now Home Care Preferred’s managing director, began working in the care sector in 1987, when he opened his first care home. He has assembled a management team that has a combined 40-plus years’ experience in the sector.

In 2016, Home Care Preferred won the HealthInvestor Best National Domiciliary Care Provider of the Year Award.

The company franchised its business concept in January 2017 and is a provisional member of the British Franchise Association.

How does the Home Care Preferred franchise model work?

Home Care Preferred franchisees buy the rights to trade using the company’s name and systems in a trading territory specified by the franchisor.

Based in branded office premises, a franchisee’s role is to manage and develop their business, employing a care manager and sales executive to run the operation on their behalf to the standards specified by the company.

Fully-trained support assistants are used to deliver the care that’s required in a franchisee’s territory. These individuals are carefully matched with the people requiring care to ensure a high quality of service is provided.

Support services provided by franchisees include:

• Home care for older people.
• End of life care at home.
• Support for brain injury and neurological conditions.
• Support for people 18-plus who have learning difficulties.

No previous experience of the care sector is required to become a franchisee. However, candidates must be enthusiastic about running a business in the domiciliary care sector and be able to demonstrate a commitment to being their own boss.

They must also possess honesty and integrity, professionalism and have good communication skills.


What locations or territories is Home Care Preferred looking to operate in?

Home Care Preferred has franchise territories available across the UK.


Where in the UK is the Home Care Preferred franchise based?

The company’s UK headquarters are in Winchmore Hill, north London.


What training and support do Home Care Preferred franchisees receive?

Initial training lasts for a minimum of three weeks. During this time franchisees will learn about the Home Care Preferred business model and its proven processes, successful client management and promoting the care services on offer.

Home Care Preferred supports its franchisees by helping them locate suitable office premises to base their businesses and assists with staff recruitment and local area promoting.

Ongoing marketing support to establish and grow the business in line with a franchisee’s objectives is provided, as are regular coaching and mentoring sessions.

Also part of the franchise package is an initial supply of branded stationery, IT hardware and software, a comprehensive operations manual and assistance with the care registration process.


What are the Home Care Preferred franchise’s terms of agreement and renewal?

The initial franchise agreement lasts for five years. There is no fee for franchisees wishing to renew the agreement after the initial term has expired.


How in demand are the services provided by Home Care Preferred?

Because of the UK’s ageing population, the services provided and specialist products sold by Home Care Preferred are in increasing demand, as they are a proven alternative to the upheaval of moving people out of their properties and into residential care homes or other specialist facilities.

According to the company, the UK domiciliary care sector is estimated to be worth in the region of £20bn annually. And because of the reasons outlined above, this figure looks set to grow.

Research by the United Kingdom Home Care Association found that in 2014/15 873,500 people in the UK required domiciliary care, which meant a total of 318m hours of care were delivered. 76 per cent of adults who required this type of care were over 65 years old.

According to the Office for National Statistics, of the 66m people living in the UK, in the region of 18.2 per cent of them were over 65 in mid-2017. 10 years previously this figure stood at 15.9 per cent. In 2027, 20.7 per cent of people living in the UK will be 65-plus, many of whom will require care services that are delivered in their homes.


What is the earnings potential of a Home Care Preferred franchise?

An established franchise has the potential to turn over £2m per annum, according to Home Care Preferred.


Are there any ongoing costs to take into consideration?

For the advertising campaigns delivered by the franchisor on behalf of the Home Care Preferred franchise network, franchisees are required to pay two per cent of their net sales into a cooperative marketing fund and three per cent of their net sales towards local marketing activities.

The company also charges a management service fee of 4.5 per cent of a franchisee’s net sales.


How can I get started on setting up my own Home Care Preferred business?

There is a structured six-stage process to becoming a Home Care Preferred franchisee. Firstly, prospective franchisees must fill out on enquiry form on this page or speak to someone at Home Care Preferred’s head office to get further information.

This is followed by a face-to-face meeting with key members of the franchisor’s support staff, where you can ask any questions you may have about the business.

Stage three is a discovery day, which takes place at Home Care Preferred’s head office. This is the point you can find out what it’s like to run a franchise first-hand and meet the company’s management team. At the discovery day, you’ll also be able to discuss territory availability and financing options.

Another meeting then takes place to confirm your suitability to join the franchise network.

After that, you’ll sign the franchise agreement and confirm in which part of the country you wish to open your Home Care Preferred franchise business.

The final stage of the recruitment process is the commencement of initial training.

To find out more or to request further information on franchising with Home Care Preferred, click the ‘Send Enquiry’ button now.

Enquire Now

Send a free enquiry to Home Care Preferred for further information!

Enquire Now

Send a free enquiry to Home Care Preferred for further information!

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