Seniors Helping Seniors is a care service for the elderly that provides non-medical, in-home care to those who need it. The service matches elderly people in need of care with a senior care provider who can help them.
Carefully matching carers to those needing care ensures they have common interests and similar personality types which makes it easier to foster genuine relationships. The same carer visits to provide stability for the client and the service provides all the backup and support needed.
Seniors Helping Seniors unique care and support does not include personal care, lifting or medication. This is a service that supports independence and encourages activity and involvement. Of the many benefits to the business being out of scope for the CQC reduces management costs and management time and carers working for the service want to do the work.
The Seniors Helping Seniors franchise offers care based around the specific needs of the client. The service is flexible, with award-winning customer service and can help families out as much or as little as required. No personal care or medical care – means no bathing, dressing or medication – concentrating on what is known as Activities of Daily Living (ADLs) prompting, reminding and encouraging. The kind of care Seniors Helping Seniors provides includes preparing meals, light housekeeping, gardening and maintenance, providing transportation, shopping, companionship, and respite or dementia care.
Seniors Helping Seniors is an award-winning service which has over 300 franchisees worldwide. Senior Helping Seniors Canterbury was named ‘Most Innovative Senior Care Initiative – UK’ at the Social Care Awards 2017. Seniors Helping Seniors was also a finalist in the Franchise of the Year category at the ‘People’s Champion’ awards 2017. The care review site Homecare.co.uk named Seniors Helping Seniors one of the Top 10 Home Care Groups in its Home Care Provider Awards 2017 and in the Top 20 in 2018. The franchise also won the ‘Customer Services Award’ at the Best Business Awards 2018.
Who’s behind the Seniors Helping Seniors franchise?
The Seniors Helping Seniors franchise was brought to the UK by husband and wife team Sally and Christian Wilse. Sally, who has a BSc in health care, worked in publishing and PR/marketing for over 25 years. Her husband, a Norwegian raised in Sweden, worked with media companies and has lived in the UK since 1990.
When Sally was made redundant at the age of 50, rather than looking for another position, she looked for an investment opportunity. The Wilses became aware of Seniors Helping Seniors through an in-flight magazine. The American company was founded by Kiran and Philip Yocom in 1998, and after meeting them, the Wilses realised the potential of the 20-year-old business. Kiran had worked with Mother Teresa in India for 14 years and remains chairwoman of the US company, with Philip her president/CEO.
The couple bought a master franchise for the UK, adapted it for the UK and began replicating the success of the American operation in the UK, launching the first office of Seniors Helping Seniors franchise in Kent in 2013.
They began advertising for staff in August and had their first client by September. They have been working full-time ever since, supporting over 100 carers in local work they love, hundreds of families with care they rave about, expanding the unique operation through franchising, and helping raise the standard of living for people as they age in all sorts of ways.
How does the Seniors Helping Seniors franchise model work?
The concept behind Seniors Helping Seniors is that clients are given peer-to-peer assistance they can rely on by someone they can trust and relate to. Clients of the Seniors Helping Seniors franchise are helped to live safely and as independently as possible in their own home with the help of mature and experienced carers.
Seniors Helping Seniors is looking for franchise partners who can take on an exclusive territory with a population of around 250,000. Seniors Helping Seniors is chiefly seeking franchisees in the East and South East of England.
The Seniors Helping Seniors franchisee employs 50-70 carers flexibly, allowing staff to take on as much or as little work as they can handle during the days or weeks.
The franchisee will get to know their carers. The same person or small teams will provide the care for as long as required.
Seniors Helping Seniors works with the NHS, social care services, local GPs and charities such as Age UK to help clients in their community but always on a case-by-case basis. Seniors Helping Seniors has been called ‘perfect primary care’ for its role in keeping people out of hospital.
As a franchisee, you will run your own Seniors Helping Seniors independently with guidance from national office. Your daily duties will include meeting potential clients and carers as well as visiting local charities, surgeries and local businesses that can refer clients to you or signpost your services. Most franchisees take care of scheduling and marketing themselves but each franchisee has the flexibility to outsource. The franchise fee of £25,000 will cover training and support. A monthly royalty of 6 per cent on turnover excluding VAT is also applied.
What are the potential profits of a Seniors Helping Seniors franchise?
It is expected that a Seniors Helping Seniors franchise will break even at 12-15 months. Profit generated in a franchisee’s second year will range from £20,000 to £50,000 depending on a franchisee’s adherence to the Seniors Helping Seniors processes. Social impact is doubled due to the innovation of employing carers who are close in age to their clients. Profit and impact are made possible by the Seniors Helping Seniors unique care model.
Exponential growth can be achieved and costs are low. There is no cap on earning and no limit on the number of carers or clients a franchisee can take on. Multiple territories are available to approved franchisees.
What territories are available to the Seniors Helping Seniors franchisee?
Seniors Helping Seniors began its first Seniors Helping Seniors in Kent. Once the Canterbury and Thanet branch was established, Seniors Helping Seniors began to expand, opening businesses covering Guildford, Woking & Godalming, Harrow, Pinner & Northwood, and Sevenoaks, Tonbridge & West Malling.
Seniors Helping Seniors is now looking to expand across the entire South East and East UK regions.
Are there Seniors Helping Seniors franchises for sale?
Like many businesses, some franchisees may prefer to look at taking over an established territory rather than build a business from scratch. Contact Seniors Helping Seniors to see if there is a franchise currently for sale in the area of your choice.
What support and training does Seniors Helping Seniors offer franchisees?
Seniors Helping Seniors franchisees receive all the necessary training they require to start a successful business. An intense five-day initial period includes two days orientation at the Seniors Helping Seniors headquarters in Kent, which is followed by a period of territory-based research and three days of further Owners Training.
Franchisees who would like to gain some international experience can visit the Seniors Helping Seniors business in America.
The Seniors Helping Seniors franchisee is assisted thereafter with monthly follow-ups, news updates and best practices to help the franchisee realise their expectations for their business. A printed manual plus access to a mentor plus online and in-person support can be expected.
What kind of franchisee is Seniors Helping Seniors looking for?
Seniors Helping Seniors helps solve two of the greatest social problems facing the UK today, namely elderly care and employment opportunities for people as they age. Many Seniors Helping Seniors franchisees are from helping careers such as nursing, caring and teaching. No prior care experience is necessary as all skills are taught.
Communication is a key skill of the franchisee, as are a positive outlook, reliability, and a desire to help the community. Franchisees will find that helping others adds meaning and fulfilment to their own lives. The oldest Seniors Helping Seniors franchisee is 75 years of age.
What are Seniors Helping Seniors’ terms of agreement and renewal?
The initial Seniors Helping Seniors franchise term lasts a minimum of 10 years with an option to renew.
How in-demand are Seniors Helping Seniors franchises right now?
The 2018 bfa NatWest Franchise Survey reported, ‘care franchises are booming in the UK’. 18 per cent of people residing in the UK are over the age of 65 and 80 per cent of them own their own home and families are spread far and wide. High-quality care services are needed more than ever.
Older people are living longer. They resist traditional care and do not want to enter residential care, ever! If you’re considering running a care franchise this year, there really is no better industry to thrive in and Seniors Helping Seniors is leading the way by offering tailored care that people want and carers want to provide.
The Office of National Statistics has estimated that the current population of 66m will grow to over 74m by 2039. Currently, 18 per cent of the UK’s population is over the age of 65 and 2.4 per cent is over the age of 85.
Some local authorities in southern regions of the UK already have a quarter of their population over the age of 65. It is estimated that by 2036, over half of local authorities will have 25 per cent of their local population aged 65 and over.
Over 85s are also expected to grow in number.
How can I get started on setting up my own Seniors Helping Seniors franchise?
Training for a Seniors Helping Seniors is handled by the franchisor who has personally managed a Seniors Helping Seniors operation. To find out more, or to request further information on franchising with Seniors Helping Seniors, click on the ‘Send Enquiry’ button now or call 01227 454 900 for an informal discussion.
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