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Care & Elderly Services
£100,000 to £800,000
About Seniors Helping Seniors
Seniors Helping Seniors is a unique model of elderly care but it is not new. With over 23 years of service delivery through its franchise network, it has built trust and expertise in the field.
Seniors Helping Seniors focus is supporting independence. Keeping people safe and happy. The business encourages activity through peer-to-peer support which is uniquely in line with the person-centred care being recommended for the future. Care commissioners call Seniors Helping Seniors “perfect primary care” and its customers are self-funders.
The USP as a care franchise includes low investment, uncapped earnings, the lowest overheads in the care sector, and uniquely positive business practices.
COVID-19 inspired a demand for the better. That means taking care of your customers, your teams and taking care of everything in your supply chain.
Seniors Helping Seniors is inviting people to start a new life, focusing on making an exciting and secure financial future for themselves – one that will grow exponentially if you want it to and improving business practices.
The USP around its services includes peer-to-peer support, employing people who are usually distanced from work due to age, paying above the real living wage and an emphasis on award-winning customer service.
How does the Seniors Helping Seniors franchise model work?
The services it provides are non-medical and of the many benefits to the business being out of scope for the Care Quality Commission (CQC), reduced costs and management time for the franchisee score highly. “It’s a joy to run in comparison to the care franchise I used to run,” says Mike Dooley, owner of Seniors Helping Seniors Brighton & Hove.
The care sector needed innovation long before the pandemic.
Christian Wilse co-owner of Seniors Helping Seniors UK says: “The average age of a care worker for Seniors Helping Seniors is 59.7 years. We pay well and we carefully support our carers in the work they love to do. All our carers have had substantial care experience, either professionally or caring for a loved one and it feels amazing to help people make use of that experience.
“Paying people well and supporting them to do amazing work is not only the only conscionable thing to do, but we also believe it’s the reason for our company’s success.”
Seniors Helping Seniors found out that two unique elements in its elderly care services were responsible for keeping clients and carers safe during COVID-19:
1. Employment: Senior, experienced carers are employed part-time. Employing carers who are close in age to the clients they are supporting means they have a lot in common and relate well. These carers are more easily accepted by people starting their care journeys and very often the same carers stay with the same clients for years.
When the pandemic came, Seniors Helping Seniors realised there was another benefit to the carers it worked with. It was easier for its carers to reduce their exposure to the virus because many live alone or in small family units. Its carers wanted to keep working, many of them stepped up and did more as people shielded. The carers diligence and willingness to comply with best practise around COVID-19 kept everyone well.
Carers are paid above the Real Living Wage when they work. They work because they love what they do. Carers treasure the flexibility at their time of life, and they love to utilise their experience to help others. Christian explains: “For us, experience is everything and we’ve been willing to pay for it from day one in the UK.
“In June 2021, we won a Living Wage Foundation Champions award for the leadership we have shown in the care sector. Historically, the care industry has very high levels of low pay. We could never condone making our business work by exploiting anyone or anything. We champion paying carers well and supporting carers properly and we were delighted to receive the recognition.”
2. Schedules: Seniors Helping Seniors schedules so the same carers visit clients. No one rushes a visit. Pandemic-wise, scheduling and the app was developed to log carer health before every visit, which meant the risk of infection for both carers and clients was reduced.
All its offices managed to maintain schedules during the pandemic. Carers were available for work, and they enjoyed being helpful and earning. When the country “closed” for Christmas 2020, its carers were as disappointed as the clients - so they spent the time together!
To help people find a secure future through franchising during the pandemic, Seniors Helping Seniors reduced the franchise fee, updated initial training for social distancing and produced a COVID-19 specific FAQ (available on application). Two franchisees have so far signed up to this special offer and Seniors Helping Seniors welcomes anyone looking to make a new start.
All the support you need comes from its very experienced and like-minded team.
The service matches elderly people in need of care with a senior who is experienced in the care that’s required.
The company fully manages every part of the service with fast response times and unique flexibility.
Carefully matching carers to those needing care ensures common interests and relevant experience. The same carer provides stability for the client. Management provides all the backup and support needed for the client, the carer and everyone involved. The feel is like an extended family.
Ethical trading, transparent processes and easy access to the care that is needed is a high priority.
Seniors Helping Seniors is a Good Business Charter company ensuring fair trading in all respects including its supply chain.
Seniors Helping Seniors has won awards for customer service and was voted Top 20 Care Company three years running.
The BBC has celebrated Seniors Helping Seniors on the radio and on TV and it earns editorial constantly in newspapers, magazines and online.
Seniors Helping Seniors is an award-winning service and a strong franchise brand. With over 200 franchisees (franchisees have merged territories) worldwide and over 23 years in the sector globally.
Senior Helping Seniors Canterbury was named ‘Most Innovative Senior Care Initiative - UK’ at the Social Care Awards 2017. Seniors Helping Seniors was also a finalist in the Franchise of the Year category and the ‘People’s Champion’ awards 2017.
Seniors Helping Seniors was named one of the Top 10 Home Care Groups in 2017, in the Top 20 in 2018 and a Top 20 most recommended care group in 2019.
The franchise also won the ‘Customer Services Award’ at the Best Business Awards 2018 and was invited to Parliament in February 2020 to celebrate its unique employment policy.
Its unique employment policies mean it has zero problems employing and retaining outstanding carers, which, post-Brexit is absolutely critical to any care organisation.
Seniors Helping Seniors is a member of the British Franchise Association (bfa) and has launched a new website for its franchisees and a specific COVID-19 FAQ to keep potential franchisees up to date with the latest news, training, and events.
Who is behind the Seniors Helping Seniors franchise?
The Seniors Helping Seniors franchise was brought to the UK by the husband and wife team Sally and Christian Wilse.
Sally, who has a BSc in health care, worked in publishing and PR/marketing for over 25 years. Christian a Norwegian raised in Sweden, worked with media companies, technology and the Premier League and has lived in the UK since 1990.
The American company was founded by Kiran and Philip Yocom in 1998, and after meeting them, the Wilses realised the potential of the 20-year-old business in the UK. Kiran had worked with Mother Teresa in India for 14 years and remains chairwoman of the US company, with Philip her president/CEO.
The couple bought a master franchise for the UK, adapted it for the UK and began replicating the success of the American operation in the UK. The first office of the Seniors Helping Seniors franchise launched in East Kent in 2013.
What territories are available to the Seniors Helping Seniors franchisee?
Seniors Helping Seniors began its first Seniors Helping Seniors in Kent.
Once the Canterbury and Thanet branch was established, Seniors Helping Seniors began to expand, opening businesses covering Guildford, Woking & Godalming, Harrow, Pinner & Northwood, and Sevenoaks, Tonbridge & West Malling and Ashford & Swale and Brighton, Hove and West Sussex.
Seniors Helping Seniors is now looking to expand across the entire South East and East UK regions (excluding London).
Anyone interested in more information on elderly care franchises in Norfolk, Kent, Buckinghamshire, Oxfordshire and Sussex, should fill out the enquiry form on this page.
How much does a Seniors Helping Seniors franchise cost?
The minimum investment is £20,000 for your unique and protected territory for a ten-year renewable term.
Further investment in the region of £10,000 to £30,000 is recommended, but not required, to sustain the business before clients start rolling in and to promote the arrival of Seniros Helping Seniors in the area.
ROI is usually 12 to 18 months. Earnings are uncapped. The company has experience and processes are in place to repeat £2m in turnovers (details on application).
What support and training does Seniors Helping Seniors offer franchisees?
Seniors Helping Seniors franchisees receive all the necessary training they require to start a successful business. It has a 100 per cent transparency policy.
The team ensures a franchisee is a right fit through Seniors Helping Seniors’ proprietary recruitment processes. Recruitment and training can go fast if the candidate requires it. In-person training happens over five days in Canterbury Kent, in two blocks. Support is unlimited and available 24/7 for the business owner.
Crisis management was proven by the COVID-19 rollout. Though the pandemic brought unprecedented issues, the advice and guidance from the franchisors during COVID-19 was timely, relevant and ensured the clients and carers stayed well and business grew. Seniors Helping Seniors is renowned for its successful PR suite.
In November 2020 Seniors Helping Seniors had received two five-star reviews from its franchisees, according to Trustist, underlining the positivity felt towards the franchisor among its franchise network. One franchisee, Paul M, said: “We would be happy to (and have done so) recommend the Seniors Helping Seniors franchise to anyone looking for a rewarding business and making a difference to the lives of the elderly.”
What kind of franchisee is Seniors Helping Seniors looking for?
Seniors Helping Seniors helps solve two of the greatest social problems facing the UK today, namely elderly care and employment opportunities for people as they age.
Many Seniors Helping Seniors franchisees are from helping careers such as nursing, caring and teaching. No prior care experience is necessary as all skills are taught.
Communication is a key skill of the franchisee, as are a positive outlook, reliability and a desire to help the community. Franchisees will find that helping others adds meaning and fulfilment to their own lives.
What are Seniors Helping Seniors’ terms of agreement and renewal?
The initial Seniors Helping Seniors franchise term lasts a minimum of 10 years with an option to renew at a reduced rate.
How in demand are Seniors Helping Seniors franchises right now?
The 2018 British Franchise Association NatWest Franchise Survey reported: ‘Care franchises are booming in the UK’. 18 per cent of people residing in the UK are over the age of 65 and 80 per cent of them own their own home and families are spread far and wide. High-quality care services are needed more than ever.
Older people are living longer. They resist traditional care and do not want to enter residential care, ever!
If you’re considering running a care franchise this year, there really is no better industry to thrive in and Seniors Helping Seniors is leading the way by offering tailored care that people want and carers want to provide. The company has zero problems with recruiting carers and zero staff turnover.
The Office for National Statistics has estimated that the current UK population of 66 million will grow to over 74 million by 2039. Currently, 18 per cent of the UK’s population is over the age of 65 and 2.4 per cent is over the age of 85.
Some local authorities in southern regions of the UK already have a quarter of their population over the age of 65. It is estimated that by 2036, over half of local authorities will have 25 per cent of their local population aged 65 and over. Over 85s are also expected to grow in number.
Every day Seniors Helping Seniors’ services are in greater demand because the population is ageing, people want to stay in their own homes and social services and charities are swamped.
Why is a Seniors Helping Seniors franchise a good investment?
Seniors Helping Seniors is a proven, sustainable business model that does good, feels good and will make you money and an opportunity to grow exponentially.
How can I get started on setting up my own Seniors Helping Seniors franchise?
To find out more, or to request further information on franchising with Seniors Helping Seniors, complete the form below and click on the ‘Request Free Information’ button now.
Request Free Information
Send a free enquiry to Seniors Helping Seniors for further information!