Having seized the opportunity to operate multiple restaurants, Subhan Munir is reaping the benefits of his new Burger & Sauce
Burger & Sauce’s most recent restaurant in Nottingham has been a sizzling success with opening sales exceeding targets by 20 per cent. The outlet, which is located on Alfreton Road, is managed by multi-unit franchisee Subhan Munir, who also runs the Alum Rock Burger & Sauce in Birmingham and will soon open in Derby.
“If you’d have told me five years ago, I would be a successful fast food business owner and franchisee for one of the freshest, up-and-coming brands I would never have believed it,” Subhan explained. “I was trained as a pilot before the pandemic hit and so with airlines grounded and no jobs, I needed to look for another career. The move to fast food has now really taken off!”
Talking about the opening of The Alum Rock Burger & Sauce during the pandemic, Subhan added: “Despite the restrictions, I quickly realised there was an opportunity to grow and operate multiple restaurants. I’ve already agreed to open four more in the near future and Nottingham has been the first of those.”
Location is the key
When it comes to new restaurant openings the site is of paramount importance.
Subhan explained: “We use bespoke mapping software to determine the best places to open. We look at population density and demographics. We are also looking for a visible, central location with high footfall, good communication and delivery routes too. Size wise between 1,500-2,500 square feet works well for our format.”
Burger & Sauce uses leisure real estate specialist, McKinnon Nelson, as the consultant and lead property advisor for the fast-food franchise’s expansion plans and to support the franchisees to help them secure the best sites, on the best terms. Once the deal is sealed, legals, planning consent and the shop build come next.
Subhan confirmed: “Burger & Sauce works with the very best people to ensure the process of opening is made as easy as possible. It’s been really exciting seeing the restaurant being built from the ground up, to take the keys and welcome customers just a few weeks later!”
Encouraging loyal members to grow
The site build normally takes between six and eight weeks to complete and recruitment usually begins once the contractors are on site. “Finding great local staff is important so we can offer the best customer service to go with our fresh, tasty burgers,” said Subhan. “For our existing team we like to promote from within. For Nottingham, my manager at Allum Rock has moved up to become area manager as he will also look after the new Derby outlet when it opens later this year. “My assistant manager in Birmingham now becomes manager. It’s great to be able to reward loyal team members in this way and offer real prospects as we grow.”
The Nottingham Burger & Sauce opened in mid-September 2022 to great customer reviews. Subhan continued: “It’s been amazing to receive such positive feedback from customers and great social reviews.”
At a glance
Number of franchised outlets:
5 with more opening soon
Location of units:
£200,000-£450,000 depending on circumstances
Minimum required capital: