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Canadian brand takes wing

Canadian brand takes wing

Canada’s largest quick serve chicken restaurant is launching internationally

Mary Brown’s Chicken & Taters is a well-known and beloved brand in Canada with a 50-year history of success and hundreds of thousands of fans across the country.

As global demand for quick service chicken restaurants continues to increase, Mary Brown’s is looking to capitalise on international opportunities. Europe, Latin America and Middle East have been identified for international expansion. Following careful analysis of population density, demographics, competition, economics and ease of assimilation, these regions offer significant growth potential for this iconic Canadian brand.

Premium quality

“Our product is made from scratch with fresh ingredients. Our chicken and potatoes are hand cut, marinated, breaded and cooked at each and every store. We cook in small batches using our proprietary cookers throughout the day to ensure superior quality and taste, and of course, freshness. It is absolutely the most delicious, best tasting chicken ever,” Hadi Chahin, President & COO.

Mary Brown’s has developed stringent standards in every facet of operations – cooking, cleanliness, service, product taste, appearance, presentation – and beyond. Each store is frequently assessed and graded for adherence to standards by internal and independent parties. All franchisees are required to complete a rigorous training programme which encompasses all aspects of running a successful business.

Commitment to franchisees

Mary Brown’s 50-year history as a Canadian franchise is defined by its commitment to its franchisees. Mary Brown’s has won the Canadian Franchise Association’s Franchisees’ Choice Award nine years in a row. This is an honour only a handful of franchises can claim. Chahin credits Mary Brown’s Franchise owners with the brand’s longevity. He says, “They are at the heart of our brand and they bring the brand to life in communities across Canada – and going forward – across the globe.”

Looking to the future

What will the next 50 years bring? “More growth and more innovation for sure,” Chahin says, “but we won’t lose sight of what makes Mary Brown’s special. A delicious handcrafted menu and genuine hospitality will always define our brand.”

Mary Brown’s success statistics

  • Store count has doubled in the last decade – currently at 160+ stores in Canada with plans to reach 300 by 2022.
  • Same store sales growth for 15 consecutive years.
  • Awarded one of Canada’s Best Managed Companies in 2019.
  • Recent rebranding and modern store design continue to attract key audiences.
  • 50 years of proven success

At a glance Mary Brown’s Chicken & Taters

Mary Brown’s is seeking Master/Area Franchisees. Are you ready to be part of this success story?

To learn more, contact

United Kingdom: ukfranchising@marybrowns.com
Latin American: marketing@gruponexofranquicia.com
Middle East: martin@worldfranchiseassociates.com
All Other: franchising@marybrowns.com

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