Haute Dolci In Brief
Food & Drink
£ 145,000 - £ 295,000
About Haute Dolci
Haute Dolci is a group of exceptional restaurants serving innovative luxury desserts to customers who crave their sweet treats. Created by Nizam Mohamed, the founder of ‘Heavenly Desserts’, the business took 12 years to create and launch, and was named Haute Dolci in an attempt to blend the elegance of French fashion with Italy’s love of sweet desserts.
Determined to push the boundaries of dessert making as far as possible, Mohamed’s goal was to add refinement and luxury to desserts, taking fine dining and presenting it as fine art. Each Haute Dolci dessert begins with the highest quality ingredients from gourmet suppliers, which are crafted into elegant designs with complete precision and extraordinary attention to detail by Haute Dolci’s talented dessert artisans. Imagined, designed and created without compromise, each indulgent treat is a work of art on a plate.
Offering a classic menu featuring a wide variety of waffles, cakes, crepes, pancakes, gelatos, sundaes and more, Haute Dolci also offers an impressive vegan and gluten free menu with 45 carefully constructed but equally indulgent desserts. A ‘secret menu’ is also available to the most loyal ‘keyholder’ customers.
Creating moments of intense pleasure with every delicious morsel, Haute Dolci restaurants are more than just a feast for the tastebuds. Only to be found in the best locations, every visit to a Haute Dolci store is a carefully crafted premium experience from start to finish, with individually styled elegant contemporary décor, eye catching design and branding, along with incredible flavours and aromas.
A generous take away menu is available from each Haute Dolci restaurant allowing dessert lovers to enjoy their goodies at home, at work or on the go, and private dining rooms ideal for special occasions are also available in the larger Flagship restaurants.
Offering the highest standards of food, surroundings, service and ambience, a visit to Haute Dolci is a sweet treat that keeps their customers craving more.
How does a Haute Dolci franchise work?
Haute Dolci operate what they refer to as a ‘cooperative approach’ to franchising, working alongside the business owner to get new stores established and then advising them as they become increasingly independent partners.
Franchisees are provided with a robust franchise system and ongoing support and assistance to ensure their new venture is successful – this support continues after the store launch as necessary.
How do I find a location for my Haute Dolci franchise?
As part of the support provided to new Haute Dolci franchisees, the head office team will assist in finding the right location for the new Haute Dolci restaurant, and will help to analyse the area’s potential for success. All Haute Dolci stores should be placed in first class, prime locations and high traffic areas. Haute Dolci suggests that new franchisees should consider suitable spaces in shopping centres, busy high streets, cosmopolitan city centres and tourist hotspots.
There are currently three types of store for potential Haute Dolci franchisees to choose from, each offering indoor and outdoor use along with takeaway options. They each also come with their own set requirements in terms of space and seating capacity.
The first option is a Flagship Store, which should provide indoor seating for at least 100 customers, plus more space outside. Covering a minimum of 232 square metres (2500 square feet), a Flagship Store should include parking, a private dining area and a spacious outdoor terrace for additional seating if possible.
The second option is a Classic Store covering at least 111 square metres (1200 square feet) and able to seat 40-100 customers, plus more on an outside terrace if available, while option three, a Take Away Store should have up to 30 seats in a 30 square metre (322 square feet) space.
How much does a Haute Dolci franchise cost?
Haute Dolci franchise fees and investment costs vary according to the store type. Flagship Stores have a franchise fee of £17,500 + VAT, with a total investment from £295,000 + VAT. Classic Stores have a franchise fee of £15,000 + VAT with total investment costs starting at £195,000 + VAT. Finally, the Haute Dolci franchise fee for a Take Away Store is £10,000 + VAT, with total investment from £145,000 + VAT.
Each of these investment costs may vary based on the store location, restaurant size and the condition and configuration of the building prior to launch.
What marketing support is provided for Haute Dolci franchisees?
Haute Dolci provides a range of marketing support to new franchisees, including local PR to advertise the launch of each new store.
The Haute Dolci brand operates a loyalty scheme featuring keys which ‘unlock’ rewards in store. Prior to launch, Haute Dolci restaurants are supported by a local ‘key hunt’ which is advertised on social media, offering keys to potential customers which can be handed in on their first restaurant visit to start earning points. Points earn ‘charms’ which can unlock invitations to special events, secret menu options, priority queuing and special offers.
Each Haute Dolci franchise is also listed on the main website, with details of location and online booking available.
Do Haute Dolci franchisees need industry experience?
Yes, some. Haute Dolci are looking for outstanding franchise applicants who have some commercial experience and entrepreneurial drive, ambition and determination to succeed. Along with a passion for food, potential new Haute Dolci business partners are expected to take product quality and customer service extremely seriously in order to maintain the brand’s strong reputation.
Is running a Haute Dolci franchise a full time job?
Haute Dolci franchise applicants are expected to demonstrate a strong personal commitment to running their store, so they should expect it to be a full time role.
Where are the new territories that Haute Dolci are looking to open new franchise locations?
Haute Dolci currently operates dessert restaurants in six locations, with its original store in Cheshire and five more now open in Blackburn, Bolton, Manchester, Coventry and Leicester. The Haute Dolci team are set to launch stores in Leeds, Birmingham and London in the near future, and are then hoping to open additional franchises within the other territories currently available across the whole of the UK. Contact the Haute Dolci team to discuss specific locations.
Why choose a Haute Dolci franchise?
Haute Dolci sees its franchisees’ success as their own success, making them keen to provide additional support, knowledge and assistance to make every new restaurant profitable. As one of the brand leaders in the industry, Haute Dolci is benefitting from its position within the booming dessert restaurant marketplace, and has already established itself as a premium choice.
Along with high quality ingredients, innovative desserts and exceptional service, Haute Dolci restaurants tempt customers inside with clever marketing and eye catching, instantly recognisable stores designed to offer an ‘audio visual spectacle’ along with the tempting tastes and aromas that the customers crave.
As part of the larger Haute World Group which also operates Heavenly Desserts, Haute Dolci franchise owners benefit from the head office team’s extensive industry knowledge and experience.
How can I apply for a Haute Dolci franchise?
If you would like to find out more information about opening a Haute Dolci franchise, please complete the form on this page.
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Enquire now to Haute Dolci
For further information, enquire today!
Enquire now to Haute Dolci
For further information, enquire today!
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