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Food & Beverage
Shakeaway is the world’s largest milkshake bar company and calls itself “the original reinventor of the milkshake”, having been blending bespoke hot and cold milkshakes for its customers since 1999.
Founded in Bournemouth and acquired by entrepreneurs Peter Dickson and Stephen Jensen in 2010, the milkshake chain now has over 500 stores in 14 different countries, including the USA, where Dickson says there is “massive potential growth”. The company first franchised its business in 2007. Currently, stores range in size from 350 square feet to 2,000 square feet.
Some Shakeaway outlets now sell a variety of food items as well as milkshakes and smoothies, such as yogurts, low-fat fries and shaved ice made with fresh fruit.
Shakeaway Bournemouth, the company’s first store, has been trading for over 20 years in the same location and has recently undergone a refit.
How does the Shakeaway franchise model work?
Shakeaway provides franchisees with everything they require to open their own business using the company’s tried-and-tested systems of operation and flexible franchise model.
The brand is growing worldwide and has agreements in place to open further stores in a host of different countries. The company offers the opportunity to open one store or a number of outlets.
The Shakeaway master franchise programme was developed by the company’s franchise team to help investors manage the franchise process, from enquiry through to the launch of their first store.
Since it sold its first milkshake in 1999, the brand has developed a loyal customer following throughout the UK. Staff in the stores mix people’s favourite chocolates, sweets, and ice cream together with milk or cream, allowing them to order on demand using fresh ingredients. Consumers are offered thousands of combinations, including luxury shakes with Ferrero Rocher and Daim bars, plus fresh fruits such as banana and passion fruit.
Shakeaway says its menu can be adapted to suit local tastes.
What locations or territories is Shakeaway looking to operate in?
Franchise units are available throughout the UK.
What type of franchisee is Shakeaway looking for?
The ideal Shakeaway franchisee is motivated, energetic and is able to follow a successful formula.
Why is Shakeaway a good investment?
According to a July 2019 report from IBIS World, the milkshake and smoothie industry has performed strongly over the past five years, primarily due to increased health consciousness and rising expenditure among consumers willing to spend extra on products that are perceived as healthy.
As a result, industry revenue is expected to increase by 7.2 per cent in the current year to reach £92.8 million. During the five years to 2019-20, industry revenue is estimated to grow at a compound annual rate of 7.3 per cent. In addition, Research and Markets analysts forecast the global milkshakes market to grow at 6.86 per cent during the period 2019-2022.
When it comes to the company itself, Shakeaway has an experienced management team and range of business development programmes to guide investors. In addition, the results-driven team at head office is dedicated to keeping the business moving forward and is therefore constantly on the lookout for new flavours and marketing opportunities.
The network of stores has its own Shakeaway TV station featuring all products, while national and local promotions take place on a regular basis. The brand is proactive on
social media and is one of the few global retailers that has Facebook pages for every one of its stores. These are updated every day and feature local and national content to
ensure high engagement rates and customer loyalty.
Because of its carefully developed menu offering - including hot and cold milkshakes - this business has all year-round appeal.
Where in the UK is the franchise based?
Shakeaway’s headquarters are in Bournemouth.
What support and training do Shakeaway franchisees receive?
Comprehensive initial training is provided for all franchisees and their employees, who are also helped to build a menu, source equipment, recruit staff, find suitable
business premises and design and fit-out their stores.
Ongoing support is delivered by a team of dedicated business managers. Marketing support is also provided. Shakeaway franchisees benefit from the brand’s national promotions strategy and stores put on entertaining and fun events throughout the year to build customer loyalty.
On top of this, expert assistance is provided with administering the business.
How in demand are milkshake outlets right now?
Shakeaway is a pioneer of the milkshake industry. Everyone, from children to the elderly, has their own taste when it comes to milkshakes. The Shakeaway store environment is colourful and always entertaining. Customers love the staff - called Shakettes - and store’s ever-changing menu of shakes, smoothies, yogurt, shaved ice and fries.
Shakeaway offers more than 180 different flavours of milkshake, including cult favourites such as banana and peanut butter, salted caramel and a red velvet shake. In line with consumer preferences for more healthy snacks and drinks, Shakeaway offers reduced-sugar ice cream in its shakes and the company caters for most allergies, making the products suitable for people who are gluten or dairy intolerant, as well as other intolerances and allergies.
How can I get started on setting up my own Shakeaway franchise?
Shakeaway’s expert management team will help you find the right location for your store and are eager to understand whether you are looking to open a single store or develop your own Shakeaway empire. Simply enquire now to find out more.
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The world's largest milkshake bar company£50,000 Minimum Investment