HYROX has seen more than 50,000 participants compete at its events in London, New York, Madrid, Hamburg and Amsterdam
Body Fit Training (BFT), Australia’s fastest-growing fitness franchise, is joining forces with Europe’s largest fitness race HYROX, as BFT becomes the exclusive training centre for HYROX in Asia Pacific.
This is the largest global partnership for HYROX, helping to boost its profile across APAC, while driving BFT brand awareness in Europe as it continues its worldwide expansion.
With the first APAC events scheduled to take place in Sydney and Melbourne this August, HYROX will give gym goers a platform to test their strength, skill and endurance, while doing exercises you would usually find in any gym class. This makes the event one of the most accessible in the world, as competitors compete at their own pace depending on their fitness levels.
The race starts with a 1 km run, followed by one functional movement, which repeats eight times. The event always takes place in a large indoor venue, creating a unique stadium-like atmosphere for all participants.
“BFT are very excited to announce this innovative partnership and feel that the BFT training system is uniquely positioned to be the perfect official training partner for HYROX and the many people that attend their events globally,” said Cameron Falloon, founder of BFT. “We can’t wait to see the positive growth from this partnership for both brands, with HYROX participants training in BFT studios around the world, and our BFT communities participating in HYROX events!”
In addition to its existing progressive, science-based training programs, BFT will be adding HYROX-specific training programs to its weekly programming at all 240 open studios.
“It’s rare to find a perfectly aligned partner, with similar aspirations and a track-record of growth, who is willing to work together to make a step-change in the way people exercise, but in HYROX we believe we’ve found just that,” said Richard Burnet, co-global CEO of BFT.
Christian Toetzke, founder of HYROX, added: “We are thrilled to partner with BFT, known for providing one of the most advanced training methodologies who will act as HYROX Training Centres across Australia, Europe and Asia. Together, we can inspire athletes worldwide to push their limits and give their training a purpose – their next HYROX races.”
In addition to world-class programming, BFT members will gain exclusive access and benefits at HYROX events including VIP access on race-day, a dedicated BFT pre-race and recovery lounge, discounted event entry, exclusive 10-week training programming tailored specifically to their HYROX event, and ongoing training and preparation tools.