Body Fit Training (BFT)

About Body Fit Training (BFT)

Body Fit Training (BFT) is Australia’s fastest growing functional group training franchise. It is now expanding across the UK and Ireland. Since franchising in 2018, the business has opened 300+ studios globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.

When the brand says it is ‘Different, Better’ it doesn’t just mean for its members – although that is important – it also means for its franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter aims to give BFT’s model the edge.

BFT has 3 core pillars:

• Develop a training model akin to that afforded to elite athletes, for everyone.
• Develop a business system to provide opportunities for passionate people to stay in our industry.
• Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.

In your own studio, you will deliver programs to members that are specifically designed to burn fat, build muscle and get members results. The variety of 14 class types is carefully curated in a scientific and progressive nature based on the power of three. The training involves activating 3 muscle fibre types each week, working through three planes of movement and stressing three energy systems. Sessions are also measured to ensure optimum results, using innovative technology within the industry.

How does the Body Fit Training business model work?

Different, Better for members:

• Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored.
• All sessions overseen by accredited coaches in a dynamic group environment.
• High levels of visual content showcasing programs shown on multiple digital displays allow coaches to spend more time on members and build unrivalled communities.
• Great value for money as this is as close as you can get to personal training without the price tag.
• Unlimited access to any studio with one membership and no lock-in contract.

Different, Better for franchisees and their teams:

• Bigger, better, fairer territories than elsewhere in the industry.
• Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
• BFT’s evolution of fitness programming at HQ ensures members stay engaged and excited.
• Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success.
• Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow.
• The best equipment on the market that is reliable and significantly enhances your offering.
• Pre-launch guidance and proven activity to secure memberships prior to your grand opening.
• Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you.
• Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.

The result: franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.

Average weekly member visits to studios are significantly higher than the sector at four times a week. On average, franchisees break even at month 18.

What qualities is Body Fit Training looking for in its franchisees?

BFT is looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers wanting to operate their own successful studio or, if you’re not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.

Did you know?

Body Fit Training (BFT) is eligible for funding support!

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Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.

If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.

What training and support does Body Fit Training provide franchise owners?

 
Once you become a franchisee with BFT, you’ll go through six full days of comprehensive training to help you (and your team) launch and open your own studio. You’ll be assigned a RFM (regional franchise manager) who will guide and support you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and performance overall. 

Other training and support available to you includes:

• Franchisee platform with access to manuals, standards, best practice globally
• Marketing collateral and support
• Website presence and regular updates
• Ongoing bespoke training and education for trainers
• BFT Apps and tech support
• Access to partnerships such as HYROX.

How much does a Body Fit Training franchise cost?

For anyone considering becoming a BFT franchisee, the franchise says there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).

Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. The BFT team will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.

Why is the Body Fit Training franchise a good investment?

Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.

What locations is Body Fit Training looking to operate in?

Across the UK.

What are the Body Fit Training franchise terms of agreement and renewal?

Five year term with an option to renew at the end of that five years.