This programme will focus on growing the Esquires network across 11 UK regions
Esquires Coffee, the global coffee chain with the community spirit, is the UK’s fastest-growing ethical coffee franchise. Established in 1993, it’s grown from a small shop in Delta, British Columbia to become a leader in the ethical coffee industry.
With 45 stores in the UK, 15 in Ireland and more across China, the Middle East, Indonesia and Europe, Esquires is rapidly expanding, both in the UK and globally.
The combination of an independent coffee shop feel and the benefits of a chain - such as buying, economies of scale and customer loyalty – has undoubtedly accelerated this global growth. The ability to adapt to each locale ensures no two Esquires shops are ever the same.
However, while the company has experienced rapid growth, at its heart is a culture that values both people and the planet. Sustainability is a key driver; with its Fairtrade and organic coffee and its wholesome food, the brand strives to use compostable materials and recycle and reuse whenever and wherever possible. Esquires’ carefully developed operating and management system helps to provide innovation and support to its franchisees. The management structure is robust and creative, which results in sustainable businesses.
Each site is primarily selected and developed to promote profitability, but also to reflect elements of the local area and its heritage, with an aim to become a community hub.
Esquires Coffee recently launched a new regional programme. It focuses on growing the Esquires network across 11 UK regions, leveraging local knowledge and experience to springboard the national growth of the brand in the UK, while giving a more concentrated, focused service to local franchisees and their stores.
The East of England region is well on track to surpass 50 stores by 2030, with plans for three new stores already in the works for 2021. Esquires is currently looking for new franchisees for both single and multi-site opportunities. So why invest in the East of England?
The main advantage is its location. Not only is it vast in size, but it’s also a popular place for commuters, as it’s part of the London commuter belt. Whether living in the area and commuting to London for work or coming from the city as a visitor, many people pass through the East of England.
In addition, with six ceremonial counties within its borders, including Cambridgeshire, Essex, Norfolk, Suffolk, Hertfordshire and Bedfordshire, there’s plenty of scope for opportunity.
The East of England is also renowned for its affluence, especially in the west and south west of Essex. It’s the perfect location for new businesses to grow, with the daily cup of coffee having become a staple requirement for the more affluent in our society.
Resales are also currently available within this region.