Pizza brand targets ‘non-traditional’ venues with flexible investment options
Papa John’s has announced the introduction of new franchising formats suitable for holiday parks, stadiums, leisure attractions and other ‘non-traditional’ venues.
Justin Gilbert, director of business development Papa John’s UK, explains: “We’re adding further flexible franchise options relevant for a variety of operators who align with our brand values.
“They will already have a complementary business with an existing customer base and will be looking to add a quality hot food option through an established, proven global brand.
“Papa John’s has been able to provide a year-round revenue stream for successful franchised outlets already located on holiday parks in the UK, for example.
“For stadiums or other leisure venues, the attraction of Papa John’s can add to the proposition. One existing site even offers pizza parties for visitors.
“It’s all about how Papa John’s can add the valuable fun factor, enhancing customer experiences and making memories even more memorable.”
Papa John’s non-traditional franchised outlets generally have a slightly different business model compared to its high street stores.
Justin adds: “They may be collection-only or have reduced or seasonal opening hours, a pizza slice offer or a flexible menu.
“Just like our pizzas, we aim to ensure we have the right ingredients for everyone, so now we can offer flexible franchise options to suit a bespoke development plan. This may be a franchise package that includes a fully fitted out store, a kiosk, modular unit or a mobile kitchen.
“We’re hungry for perfection and so by thinking differently and finding out what will make a great outcome we work backwards to create innovative solutions that are great for our customers and franchisees.
“We are open to new ideas and look forward to working with operators who are committed to delivering to the communities they serve.”