Become your own boss and make 2020 your year of change, Helen Mansfield, managing director of Encouraging Women into Franchising, says
Making life changes, though scary, have to start with how you think. Put your mind to it and 2020 will be your year of change.
One of the challenges women overcome when choosing to start a business is self-doubt. The Alison Rose Review 2019 found only six per cent of UK women run a business, the lowest of peer-comparison countries like Canada and America. Female entrepreneurs are less likely than men to scale-up their businesses, as self-doubt creeps in and holds us back.
The franchise industry is aware of the internal challenges women face as they consider their career options. However, in 2018 the British Franchise Association released a report that revealed an increase in the number of women - especially young women - who are investing in tried and tested franchise brands.
Smart route to self-employment
Franchising has consistently proven to be the most supported route for anyone considering starting their own business. The top three reasons being:
- You can invest in a brand that has already been established and built a rapport with customers.
- You are investing in a brand that’s as committed to your success as you are. It provides you with training, resources and business support.
- You are not alone in your business venture - even though your business is yours.
Franchises operate in many different sectors, including health and beauty, accounting, HR, food and pet care. However, being your own boss can be lonely at times, which is when the support, encouragement and a strong network is vital to your success.
What EWIF can offer you
Encouraging Women into Franchising supports women like you who are considering their career path. There are several ways you benefit from connecting with EWIF members. The main one is having other women with whom you can speak, who understand your concerns and can answer your questions as they have been on the same journey as you are about to embark on.
EWIF believes in recognising women in business, particularly in franchising. We celebrate women in all aspects of business and highlight their achievements, while giving them access to a network of supporters who can provide them with expert advice.
A significant way in which EWIF celebrates women in franchising is through the annual NatWest EWIF Awards. This year’s awards will take place on April 28 at the RBS Building in London.
Entering awards is a great opportunity, regardless of whether you’re nominated or not. The process of writing an entry allows you to reflect on the year and take stock of your successes.
For more information about the EWIF awards visit ewif.org/2020-natwest-ewif-awards or email firstname.lastname@example.org
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