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Everything you need to know about the leading light in business coaching

Everything you need to know about the leading light in business coaching

Julie Wagstaff answers your questions about the ActionCOACH franchise opportunity

Do you need previous business experience to own an ActionCOACH franchise?

No. We awarded a franchise to Steve Gaskell whose entire previous career had been in the Army. He ticked all the attitudinal qualities to qualify and our training and support programme takes care of the necessary skills. Steve was so successful he won the award for military resettlement of the year.

Is the franchise recession proof?

It’s been proven historically that the ActionCOACH franchise is recession-proof and we now know it’s pandemic proof too.

Despite the challenges 2020 threw at us, Action Coaches have continued to operate and serve their local community, delivering a guaranteed return on investment to their business owner clients.

An increase in the average client conversation rate for meetings with qualified prospects from 30-42 per cent to above 60 per cent during the pandemic is proof business owners need ActionCOACH’s critical growth services now more than ever.

Are there typical profit margins for a franchise?

No. You don’t need expensive offices to run an ActionCOACH franchise, but you may choose them. Other overheads, like your own salary, vary hugely from franchise to franchise.

What we can tell you is that an average one-to-one client invests around £20,000 per year in their coach, so you don’t need many clients to deliver a great return for yourself.

How do I find my clients?

We have a host of proven marketing strategies that you can either use yourself or you can bring in your own part-time marketer to do this for you.

Business coaching isn’t for everyone, so you do need to invest time or money in communicating with enough local business owners to find the ones who do want to grow their business and are open-minded enough to engage with you and ActionCOACH to help them achieve their goals.

What have the results been like so far?

Our franchise continues to deliver mind-blowing results.

Ian Harford, who graduated from initial training at ActionCOACH University in July 2020, banked £36,500 of client income in the following month to become the fastest franchise partner ever to reach a £30,000 monthly client income.

Equally, we have those who come in and struggle. From what I’ve seen, there are only two reasons for that: either they’re too lazy to learn the best ways of getting results or they’re unwilling to invest enough time, money or both in marketing to grow their business. If that’s likely to be you, please start looking for a different opportunity!

Has anyone endorsed the franchise?

Yes. Every time a major bank lends an individual 80 per cent of what they need to invest in an ActionCOACH franchise unsecured, that’s a notable endorsement.

Talking of banks, we’ve won the RBS UK Best B2B Franchise Award for the last two years. That speaks volumes because it’s 50 per cent judged on anonymous franchise partner feedback and we achieved a record score for a franchise with 40-plus franchise partners in its network.

The growing number of major companies who choose to strategic alliance partner with us, such as Funding Circle and Santander, and position their brand alongside us shows how well regarded the offering is.

At a glance ActionCOACH

1993 in Australia. 2001 in UK Number of franchised outlets: 200-plus in the UK Location of units: UK-wide Investment range:

£69,000 Minimum required capital: £20,000


If you want to build a business with scalability and longevity, make a difference in your local community and you’re the kind of person who:
A. Loves learning and developing yourself;
B. Has enjoyed success in your career or sport; and
C. Is willing to invest if you see substantial returns can be made…
Then find out more by watching the overview video at overview

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