URBAN Fresh Burgers & Fries

About URBAN Fresh Burgers & Fries

URBAN Fresh Burgers & Fries has seven years spent curating its menu, operations, training, supply chain and infrastructure, with a keen focus on fresh, flavourful food.

It is a BFA-accredited brand with a cult following in South Yorkshire, URBAN Fresh Burgers & Fries is all about fresh, flavourful food. Its streamlined menu aims to be uncomplicated, serving up 100% fresh British beef, chicken, and veggie burgers with an optional – and unlimited – 17 free toppings. The brand has grown organically from a single location into a multi-site business, boasting four thriving locations.

URBAN has found success in honing in on quality ingredients, ultimate customisability, top-tier service, and a passion for what they do. The brand says all these elements come together to create food that URBAN customers love and keep coming back for.

URBAN’s ‘build your own burger’ concept is simple to operate but gives customers 917,504 possible menu choices. Customers can pair their perfect burger with a hand-spun shake plus unlimited mix-ins or get a free refill at an URBAN Coca-Cola Freestyle machine which has over 100 flavour options.

URBAN at a glance

• The menu only includes premium quality ingredients.
• All food is cooked to order to ensure maximum freshness and minimum waste.
• A centralised supply chain is in place to keep quality consistent, drive cost efficiencies, and simplify operations.
• The URBAN senior team possess years of experience in hospitality.

How does the URBAN Fresh Burgers & Fries franchise model work?

URBAN’s franchise model is built for both single and multi-site success and offers earning potential in the UK QSR sector. Franchisees have the option for halal or non-halal restaurants. The brand works with leading franchise banks who can secure up to 50% funding.

Franchisees can expect support and guidance, including but not limited to:

• Assistance with securing funding
• Site selection and acquisition
• Design and fit-out support
• Team selection and recruitment
• Franchisee and Team training
• A well-considered tech stack for streamlined operations
• Launch marketing and ongoing brand marketing

Ongoing support will take the form of regular check-ins, access to resources, brand standards coaching, and more.

URBAN allows franchisees to adopt any of the restaurant format options:

• City centre: 1,500 – 2,500 ft2
• Retail/drive-thru: 1,500 – 3,000 ft2
• Shopping centres: 1,500 – 3,000 ft2
• Kiosks: 500 ft2 with space for ancillary storage

What type of franchisee is URBAN Fresh Burgers & Fries looking for?

The franchise welcomes owner-operator and owner-investor partners who share their energy, values and beliefs. It’s a bonus if they have a background in hospitality and food, but it’s not a deal breaker.

URBAN’s ideal franchisees:

• Are driven, ambitious and hungry for success, but will never compromise on their integrity, high standards or people focus.
• Love what they’ve seen about URBAN and share the brand’s values.
• Chase improvement daily and are always striving to be better than they were yesterday.
• Have high standards that set them apart from the crowd as a provider of exceptional quality food, cleanliness, and customer service.
• Are great leaders with strong interpersonal skills, who have experience of building and managing successful teams.
• Have solid business acumen and a proven track record of success.

Did you know?

URBAN Fresh Burgers & Fries is eligible for funding support!

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Training and support

Brand induction and initial training: URBAN’s comprehensive training plan covers all aspects of managing and running a successful URBAN Fresh Burgers & Fries restaurant. This includes a five-day brand induction and a 10-week training programme to equip your key people with the essential knowledge and skills they’ll need to operate your new restaurant with confidence and ease.

Pre-launch: A full week of mentoring will be provided to your team during the first week of operations. Additional support and training is always available upon request.

Ongoing training: Your team, also known as Burger Masters, should be immersed in the URBAN brand, values, policies and station training, to ensure quality remains high across the brand. To help you achieve this, you’ll be provided with all the URBAN training materials required to maintain health and safety compliance and operational standards.

URBAN HQ’s role will be to manage the centralised supply chain and supplier accounts so franchisees can focus on growing their new business. HQ will also handle all the national PR and marketing activity, including the website, app and socials, all while providing localised marketing support when you want it.

Financial information

Why is URBAN Fresh Burgers & Fries a good investment?

The UK QSR sector is currently estimated to be worth more than £18.8bn according to the Lumina Intelligence QSR Market and Consumer Trends Whitepaper, 2022.

The brand been growing sustainably since 2017, URBAN has proven that demand for quality products and service will thrive under any circumstances. More than just a passing trend, URBAN is a time-tested model that offers huge growth potential for the right franchise partners.

What locations is URBAN Fresh Burgers & Fries looking to target?

URBAN currently has its sight set on UK-based expansion.

What are the franchise terms of agreement and renewal?

The franchise agreement is 10 years, with the opportunity to renew at a fee of £1,000.