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The Realisation Of A Business Dream

The Realisation Of A Business Dream

Jeff Shrimpton achieved it with the help of Actioncoach

Jeff Shrimpton admits to having the realisation that he stopped working for other people and began to work for a lunatic - himself - when he chose to start his own business after 15 years of frustration in the nightclub management business.

The large venues he ran on the South Coast included managing over 50 staff, whilst generating £2 million a year for other people.


“The marketing and events company I set up with my wife, Lucy, gained clients like Tesco and National Express,” Jeff explains. “But it dawned on me that I was never actually part of these wonderful events that I loved - I was just stuck behind a computer screen. So I decided to find a buyer for the business.

“During the sale of the business, I set up a consultancy. Even though the main service was lead generation through online marketing, I found that many of my business owner clients didn’t have a sales process or framework to deal with new leads as they came in, so I began coaching them around systems and how they could improve business performance.

“I had never thought of myself as a business coach. In fact, I once attended a Tony Robbins seminar where every other delegate was a coach with something to say and I’d been left with a negative impression of coaches in general. But I now found myself coaching and knew that if I wanted to do more of it and make it a full-time career, I needed more substance behind me.

“At the same time, I’d been considering buying a business and I got an email from a business broker about ActionCOACH. I decided I should broach the subject of becoming an ActionCOACH with my wife and coincidentally she had also been considering the franchise as a possible option for me. I put a call in to ActionCOACH and went on a discovery day. To be truthful, I would have signed the contract by 11am on that day, as it just seemed right for me. It was only five or six weeks from my first enquiry to arriving in Las Vegas for initial training in September 2015.

“I liken that training to standing in a wind tunnel, but it’s information coming at you - it was hardcore learning for 10 days. I was sure I couldn’t have taken it all in, until I ran my first seminar and realised that, amazingly, I had. Those 10 days help you to shift your identity into being a coach.



“I attended the ActionCOACH UK Conference in Grantham in October 2015 and the following Monday morning launched my new ActionCOACH business in Southampton. I did exactly what I promised to do during my training in Las Vegas and from all the available sales techniques, I decided to go and knock on the doors of some local businesses to challenge my biggest fears of cold calling.

“I got my first client within seven working days of launch. I followed the sales process and realised that I had it in the bag when they started asking buying questions that had been discussed during training - it was difficult to keep a straight face and hide my shaking hands.

“So far I have used our exclusive client generation centre to secure five one-to-one clients, with the latest two almost handed to me on a plate, as the centre had booked sales meetings with the prospects and then our sales closing genius, Jon Asquith, sat in on those meetings to guide me.

“I now have 11 clients split between group clients and one-to-one coaching. I regularly hold seminars with our online marketing partner, Luv4 Marketing, helping to fill the room. From one seminar I signed a one-to-one client and five group clients and it’s working out that the seminars are allowing me to acquire a new client at the cost of £17 per lead - that’s just one of the many ways I measure my business success.



“One of my clients left school at 14 years old and now has a £2 million turnover business. I helped him set some stretching goals in January and he met them in 45 days. We are now on track to grow his business to £10 million in the next five years.

“When I first met one of my clients, he was working 80-90 hours a week and had lost his marriage. In his latest session he told me that he’d taken time out of his business to see friends and was happy to report that his business hadn’t fallen apart without him - real progress. The thing that I enjoy the most is removing the box of limiting beliefs that my clients can often put around themselves.

“The UK franchise support team are creative and inspirational. I use the structures and processes they’ve created to support all the franchise owners. In fact, they pay for a master coach to one to one coach each new ActionCOACH franchise owner until they reach a good level of client income.



“I never thought I would be wealthy or successful, but my mindset has changed and now I’m driven to achieve both. I’m aiming for £24,000 a month in client income by September 2016 and when I hit that target I have promised myself a Maserati. My five-year plan is to use my knowledge to acquire capital to invest in businesses and help them grow - to create more for my family by supporting others to grow.

“I try to inject warmth into what I do. I like clients who want to have fun with their coaching and I can’t help but become emotionally engaged in their happiness. As a business owner, I know it can be lonely and you can get in your own way sometimes. My mission is to help business owners be greater than they thought possible in order to create a successful business that works like clockwork and a life that is full of fun and wonderful experiences.”


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