Aspray is an award-winning claims management provider that has developed into a successful franchise
Business & Professional Services, Business, Commercial & Industrial, Homecare & Property Maintenance
Claims management companies are the middlemen who will handle all the administration and paperwork required by householders who need to make a claim of compensation, restitution or repayment for loss or damage.
Aspray is an award-winning claims management provider that has developed into a successful franchise. The company specialises in project managing insurance-related property damage insurance claims from the initial claim to the completion of repairs. When disaster strikes, Aspray steps in to help, and Aspray’s franchisees oversee the restoration of each property.
If your home or business has been damaged and you need to make an insurance claim, Aspray can help you achieve a fair settlement from your insurer and, working with vetted contractors, they will help ensure that your property is reinstated to its pre-loss condition as swiftly as possible.
Aspray was launched as a franchise organisation, stating that the type of business is specialises in suits the franchising model. According to Aspray, growth through franchising is consistent with the implementation of the overall growth strategy - it provides a bigger distribution platform for Aspray and allows credible individuals the opportunity to work within the insurance industry in a customer-facing capacity.
Aspray was founded in Blackburn, Lancashire, in May 2005 by James Whittle, who remains a very ‘hands on’ managing director of the company, supported by Andrea Loasby, who was invited to the board in 2014 - she has subsequently been named one of the industry’s ‘Woman of Influence’ in 2018 by Insurance Business magazine.
Aspray was the winner of the ‘Best Property Insurance Project Management Firm UK’ at the Construction and Engineering Awards in both 2015 and 2016, and has been a finalist in numerous other awards, including the Insurance Times Claims Excellence Awards, the UK Financial Services Experience Awards and the Claims Media Claims Management Awards. The brand’s latest awards have included the ‘UK Best in Business’ Award for ‘Building Insurance Claims Management’ from Wealth & Finance International and the ‘Best Products for Landlords’ at the National Landlord Investment Show Awards 2018.
The one-off franchise cost is £37,500 + VAT. Anyone taking on the franchise should not lose sight of the fact that they are embarking on the development of a start-up business. However, Aspray is a well-developed operation based on a proven business model. According to the brand, earnings in excess of £50,000+ are achievable for franchisees who have developed a good introducer network within their territory. A key tactic is to employ talented negotiators who can achieve good profit margins.
Aspray has developed a ‘franchisee first’ year marketing strategy and action plan — a guide to help franchisees perform the activities needed to help them grow their business. Aspray’s own sales team dedicate a considerable amount of time to seeking out new national account introducers for the benefit of their franchisee network. Field-based sales development managers offer hands-on support and training to help franchisees quickly learn how to grow their business in their territory.
Each territory is exclusive and based on the number of households in the area.
Before any franchise deal is signed, Aspray’s Discovery Seminar at its head office in Darwen offers candidates the opportunity to take part in an extensive due-diligence and research project that can give suitable candidates a warts and all overview of what life can be like being an Aspray franchisee.
The seminar offers the chance for franchisees to do due diligence of the company, and offers Aspray’s recruitment representative a chance to review any potential recruits.
Successful franchisees attend a BDMA (British Damage Management Association) accredited induction course, through which the franchisee can gain valuable claims handling knowledge from both a technical and practical view point. The Broker Assess training modules will benefit the franchisee in gaining a deeper understanding of the UK regulatory framework.
In order to ease new franchisees in, Aspray has developed a first year action plan that every franchisee will be introduced to during the induction phase, and the launch of a franchisee’s exclusive territory is supported by senior members of Aspray’s sales and marketing team, who will use their marketing fund and other resources to promote the company’s services regionally and nationally. Hands-on support can be had post-induction, with a Sales Development Manager (SDM) offering training to the franchisee in all aspects of sales and marketing. The SDM will visit introducers in and around the franchisee’s territory a number of times to help promote brand awareness and to assist with the generation of leads from local introducers.
Aspray holds a annual national conference for its franchisees.
Aspray seeks to recruit driven and credible individuals whose skills are likely to enhance the skill set of the national network and whose work ethic and drive matches their desire to earn a higher than average income.
According to Aspray, the brand recruits be requesting that candidates complete a large amount of due diligence and a research project designed to help candidates gain the information required to understand what the franchise opportunity could potentially offer, and help Aspray choose worthy and qualifying candidates from the applications the brand receives. Aspray is looking for prospective franchisees with a background in either project management, quantity surveying, financial services, building maintenance or management. However, applicants from other backgrounds will also be considered, providing they can demonstrate the skills required to fulfil the role.
Once submitting an enquiry to become a franchisee, you will speak with a recruitment representative from Aspray head office. The representative will discuss your background, experience, and skills to assess you suitability to move onto the next stage of the recruitment process.
If at the seminar the Aspray representative feels you have the potential to make a great franchisee, you will be invited to a one-to-one meeting at head office. This is the form of an exploratory discussion, included will be a presentation of the Aspray proposition with further detail with regards to the recruitment process.
During your guided due diligence you will complete a number of tasks within a time frame allocated to you by the recruitment manager. There tasks are designed to help you, the potential franchisee, gain further knowledge in running your own business. It also gives you the opportunity to research the potential territory of interest in depth. The research phase is also designated to help Aspray identify worthy and qualifying candidates.
During your due diligence, you will be asked to speak with current franchisees within the network. These details will be provided by an Aspray representative at this stage.
Aspray prides itself on the following values and goals:
• To ensure our customers are treated fairly and with respect at all times
• To support our growing network of franchisees in building their business to the income level they seek without compromising integrity
• To further enhance the claims management service provided by brokers throughout the UK, via selected introducers
• To further increase brand awareness throughout the UK
A change in personal circumstances may result in a franchisee needing to sell the remainder of their term. In this case, it is possible to sell to someone who has been approved through the Aspray franchisee recruitment and selection process.
The initial term is for five years, with an option to renew at the end of that period, subject to the franchisee’s continued compliance with the terms of the franchise agreement.
The opportunity for expansion is also available to successful franchisees. If a franchisee attains consistently high standards for at least a year of trading, Aspray could consider selling them an additional territory.
The ABI describes the UK as the fourth-largest insurance market in the world, and the largest in Europe, with a total premium volume in 2016 of just under £225bn. There are 22.6m homes in the UK, with over 17m covered by insurance.
Aspray states that over £4bn worth of property damage claims were paid for by insurers in 2016. With that in mind, there is now better time to join the insurance industry in a claims-handling capacity, as there is regular controversy surrounding how insurance claims are generally handled by insurers and their representatives. The Aspray service prides itself on the fact that it provides much-needed support to many policyholders.
To take your first step on the road to becoming a franchisee, you will need to speak with a recruitment representative at Aspray. To find out more, or to request further information on franchising with Aspray, click on the ‘Send Enquiry’ button now.
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