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A home care revolution

A home care revolution

Bluebird Care is one of the UK’s largest providers of non-medical care for people who want to stay in the comfort of their own homes

In 2004, husband and wife team Paul and Lisa Tarsey decided it was time to revolutionise home care. They founded Bluebird Care with the aim of providing the highest quality customer service and the very best in personal care.

Paul believes Bluebird: “Will only deliver the level of care we would expect for our own friends and relatives.” Together with their experienced team of franchise support staff, they have built one of the UK’s largest providers of nonmedical care and support for people who want to stay in the comfort of their own homes.

Multi-revenue management model

With a network of over 200 franchisees across the UK and Northern Ireland - many achieving six-figure turnovers and expanding through purchasing multiple territories - Bluebird’s multirevenue management model enables franchisees to diversify their service offerings.

John and Jane Perry opened Bluebird Care Glasgow South in 2013 and expanded into Edinburgh in 2017. Jane says: “Our business is thriving. The job satisfaction for me comes from knowing we are making a genuine difference - putting a smile on customers’ faces and receiving great feedback.”

While its franchisees are delivering first class care, the Bluebird Care franchise support team are delivering award winning support, providing franchisees with the knowledge and assurance to set up and manage a highly successful business in the care sector.

This experienced team provides franchisees with support in all aspects of the business, from finance, business systems, IT, marketing and PR to fieldbased business development and, most importantly, compliance and quality assurance support. With this level of support, franchisees do not need to have a background in care.

Prepared to meet the demand

Victoria Brown, franchise development manager at Bluebird Care, says: “Our priority as a franchisor is to ensure our franchisees receive first class, continuous support and guidance in order to nurture their teams and develop their businesses.

“As the UK population increases and people aged 65 and over continue to grow faster than any other age group, our franchisees must be prepared to meet the demand of those in need, who wish to stay at home with their loved ones, in familiar surroundings.

“Through continuously investing in research and technology, we are revolutionising the way care is delivered in the home and ensuring our franchisees and their teams are well equipped to do so.”

Evolving and improving

The most recent development within the network is the Bluebird Care Health and Wellbeing check. This is a unique service aimed at bridging the gap between health and social care - detecting early signs of decline in customers and preventing the need for them to go into hospital.

Franchisees and their teams are provided with a step by step launch programme, comprehensive training, a range of marketing materials and a supporting tool kit to ensure they maximise the potential of this new service.

“It’s a very exciting time for Bluebird Care, as we continue to push the boundaries and maintain our position as the UK’s largest provider of home care in the UK,” Victoria says.

At a glance Bluebird Care



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Victoria Brown

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