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“When I read through the values of the company, they really resonated with me”

“When I read through the values of the company, they really resonated with me”

If you’re looking for a financially and personally rewarding business opportunity, Caremark’s home care franchise has all the right elements

As a top UK home care franchisor, Caremark’s business opportunity has plenty to offer any serious entrepreneurs looking to move into the booming care-at-home market.

The fact is, people are living longer and enjoying greater independence by having skilled care workers supporting them in their homes, so demand is high.

A market analysis report produced in 2019 on the homecare market said: “The UK market for domiciliary care rose in value between 2014/15 and 2018/19 by a cumulative five per cent — from £81.6bn to £85.9bn. While the market is believed to have remained at a fairly consistent value over the last five years, the commercial sector is expected to represent just over a fifth of the total market value (£17.2bn). This also comprises the direct private sector supply and voluntary informal sectors, which meet the needs of the vast majority of low-intensity contacts.” (Source: Mintel: UK Domiciliary Care Industry Report 2019)

If you are wondering why you should look at a Caremark franchise, here are six-plus points to help you decide:


Perhaps you are reading this and are already thinking ‘I really want to do something worthwhile and not just earn a salary’.

Being able to work and give back something to others are two reasons why Caremark’s franchise opportunity is proving to be so attractive.

Julie Oommen left her nursing career to join Caremark and now she has a growing business, has won her first Caremark award and is loving the change.

Reflecting on what made her take that leap, she said: “I always knew there was a risk if I left my nursing career, but I wanted to do something different. When I read through the values of the company, they really resonated with me and I thought, this is something I can do, and I can help people.”

The pandemic brought misery to millions, but it also allowed those who were furloughed or made redundant to seriously think about being their own boss. The need to carve out a more secure future became important, as well as have a meaningful job rather than simply replenish the bank account each month.

Owning a Caremark franchise has all the ingredients for personal satisfaction, financial rewards and brings positive change to the lives of many in your community.

Financially beneficial

Like all the Caremark franchisees before you who have built profitable, successful businesses using its proven model and systems, you too have the potential to build your own £1m turnover business within three years. If you put in the hard work and dedication, you can look forward to owning a great business which has both commercial and social value.


With a minimum capital investment of £35,000, a franchise is well-priced and within reach of professionals who have funds from redundancy or from the sale of another business, for example. The remaining investment needed of up to £115,000 can be sourced through a bank loan via one of the four commercial banks that work closely with Caremark.


You don’t need to have a background in care. Caremark’s franchisees come from many different backgrounds, varying from IT to hotel management. What you do need is the desire to build a business that delivers a quality care service to people who really need it, ambition and determination to make your vision of success a reality, and of course, the necessary business acumen.

Barney Davis, owner and managing director of Caremark Warwick, decided to buy his business after he was made unexpectedly redundant from his career in the wine trade. “Following redundancy, I wanted to do something for myself, and something more personally rewarding. Franchising offered more security and stability than going into business on my own,” said Barney.

Great training and support

When you join Caremark you may know next to nothing about the care sector. But that’s not a problem because your journey will begin with an intensive, two-week residential training course equipping you with all the knowledge and know-how to get you started and on your way.

The tried and tested training modules cover all aspects of understanding the highly regulated care sector, how to market your business, understanding those all-important financials, as well as advising on appropriate business insurance, and more.

But it doesn’t end there. Each franchisee has access to a team of specialists at the franchise support centre to help with queries from IT to HR, plus ongoing advice and guidance from an allocated regional support manager.

So, there is no need to worry that you will be left on your own once you have signed the franchise agreement. Far from it! Your support manager is there for you from day one to guide you through those early days of business, holding your hand until you are ready to fly solo.

Even then, regular visits from your support manager will ensure your business is compliant and heading in the right direction to achieve your goals and targets.

Reputable brand

Caremark is rightfully proud of the fine reputation it has built over the last seventeen years and is now considered one of the leading home care franchisors in the UK. Over the years, local authorities and Clinical Commissioning Groups (CCGs) have come to know and respect the quality of care delivered by franchisees, which in turn has given Caremark a greater penetration of the social care market.

Despite the turmoil of the last two years, the proven business model continues to be resilient in the face of economic challenges and instability, with a network sales growth of 20 per cent in 2020/21.

So, if you are wanting a business that is fulfilling, financially rewarding and a great long-term investment, a Caremark home care franchise must be top of your list.

Now is the perfect time to make that change. You will be glad you did and so will your future clients and care workers.

At a glance



Number of franchised outlets:


Location of units:

UK, India, Ireland and Malta

Investment range:

up to £115,000

Minimum required capital:



01903 266392

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